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	<title>Comments on: Sales: It&#8217;s About Them, Not You</title>
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	<link>http://smallbiztrends.com/2009/06/sales-about-them-not-you.html</link>
	<description>Exploring the trends driving small business</description>
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		<title>By: Twitter Trackbacks for Sales: It's About Them, Not You &#124; Small Business Trends [smallbiztrends.com] on Topsy.com</title>
		<link>http://smallbiztrends.com/2009/06/sales-about-them-not-you.html#comment-666311</link>
		<dc:creator>Twitter Trackbacks for Sales: It's About Them, Not You &#124; Small Business Trends [smallbiztrends.com] on Topsy.com</dc:creator>
		<pubDate>Sat, 29 Aug 2009 08:56:20 +0000</pubDate>
		<guid isPermaLink="false">http://smallbiztrends.com/?p=15475#comment-666311</guid>
		<description>[...] Sales: It&#039;s About Them, Not You &#124; Small Business Trends  smallbiztrends.com/2009/06/sales-about-them-not-you.html &#8211; view page &#8211; cached  So you have a product or service that you think is the greatest thing yet. You believe that people should really want it. And they will as long as you do a good &#8212; From the page [...]</description>
		<content:encoded><![CDATA[<p>[...] Sales: It&#8217;s About Them, Not You | Small Business Trends  smallbiztrends.com/2009/06/sales-about-them-not-you.html &ndash; view page &ndash; cached  So you have a product or service that you think is the greatest thing yet. You believe that people should really want it. And they will as long as you do a good &mdash; From the page [...]</p>
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	<item>
		<title>By: Ventas: Es todo acerca de ellos, no de ti &#171; eldiariodiseno.cl</title>
		<link>http://smallbiztrends.com/2009/06/sales-about-them-not-you.html#comment-662740</link>
		<dc:creator>Ventas: Es todo acerca de ellos, no de ti &#171; eldiariodiseno.cl</dc:creator>
		<pubDate>Sun, 05 Jul 2009 23:23:47 +0000</pubDate>
		<guid isPermaLink="false">http://smallbiztrends.com/?p=15475#comment-662740</guid>
		<description>[...] cosas parecen obvias, pero no todo lo que brilla es oro&#8230; </description>
		<content:encoded><![CDATA[<p>[...] cosas parecen obvias, pero no todo lo que brilla es oro&#8230;</p>
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		<title>By: Sales &#8211; It&#8217;s Not Me, It&#8217;s You &#8212; Wil&#8217;s Way</title>
		<link>http://smallbiztrends.com/2009/06/sales-about-them-not-you.html#comment-662716</link>
		<dc:creator>Sales &#8211; It&#8217;s Not Me, It&#8217;s You &#8212; Wil&#8217;s Way</dc:creator>
		<pubDate>Sun, 05 Jul 2009 15:55:50 +0000</pubDate>
		<guid isPermaLink="false">http://smallbiztrends.com/?p=15475#comment-662716</guid>
		<description>[...] great article simply reaffirming that when it comes to selling good and/or services, the customer is always right. [...]</description>
		<content:encoded><![CDATA[<p>[...] great article simply reaffirming that when it comes to selling good and/or services, the customer is always right. [...]</p>
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		<title>By: William</title>
		<link>http://smallbiztrends.com/2009/06/sales-about-them-not-you.html#comment-662715</link>
		<dc:creator>William</dc:creator>
		<pubDate>Sun, 05 Jul 2009 15:49:45 +0000</pubDate>
		<guid isPermaLink="false">http://smallbiztrends.com/?p=15475#comment-662715</guid>
		<description>Great, simplified article explaining there a need for two-way communication during any stage of a sales engagement: customer needs to tell us what they want + we need to explain what we have fits their needs = mutual success!</description>
		<content:encoded><![CDATA[<p>Great, simplified article explaining there a need for two-way communication during any stage of a sales engagement: customer needs to tell us what they want + we need to explain what we have fits their needs = mutual success!</p>
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		<title>By: Links for July 5 2009 &#124; Eric D. Brown - Technology, Strategy, People &#38; Projects</title>
		<link>http://smallbiztrends.com/2009/06/sales-about-them-not-you.html#comment-662711</link>
		<dc:creator>Links for July 5 2009 &#124; Eric D. Brown - Technology, Strategy, People &#38; Projects</dc:creator>
		<pubDate>Sun, 05 Jul 2009 12:57:07 +0000</pubDate>
		<guid isPermaLink="false">http://smallbiztrends.com/?p=15475#comment-662711</guid>
		<description>[...] Sales: It&#039;s About Them, Not You by Diane Helbig on Small Business Trends [...]</description>
		<content:encoded><![CDATA[<p>[...] Sales: It&#8217;s About Them, Not You by Diane Helbig on Small Business Trends [...]</p>
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		<title>By: Stephen Rosenberg</title>
		<link>http://smallbiztrends.com/2009/06/sales-about-them-not-you.html#comment-662651</link>
		<dc:creator>Stephen Rosenberg</dc:creator>
		<pubDate>Sat, 04 Jul 2009 14:25:24 +0000</pubDate>
		<guid isPermaLink="false">http://smallbiztrends.com/?p=15475#comment-662651</guid>
		<description>Great piece, Diane. It&#039;s amazing how easy it is to forget that products are merely proposed solutions to needs.  I bristle when I hear things like, &quot;The purpose of marketing is to sell people things they don&#039;t need.&quot;  On the contrary, if producers didn&#039;t research their target markets, we&#039;d all be forced to buy junk from Magic Johnson&#039;s store.

Best,
Stephen Rosenberg
www.TheEntrepreneurSchool.com
@EntrprnrSchool</description>
		<content:encoded><![CDATA[<p>Great piece, Diane. It&#8217;s amazing how easy it is to forget that products are merely proposed solutions to needs.  I bristle when I hear things like, &#8220;The purpose of marketing is to sell people things they don&#8217;t need.&#8221;  On the contrary, if producers didn&#8217;t research their target markets, we&#8217;d all be forced to buy junk from Magic Johnson&#8217;s store.</p>
<p>Best,<br />
Stephen Rosenberg<br />
<a href="http://www.TheEntrepreneurSchool.com" rel="nofollow">http://www.TheEntrepreneurSchool.com</a><br />
@EntrprnrSchool</p>
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		<title>By: Ventas: </title>
		<link>http://smallbiztrends.com/2009/06/sales-about-them-not-you.html#comment-662617</link>
		<dc:creator>Ventas: </dc:creator>
		<pubDate>Fri, 03 Jul 2009 21:24:46 +0000</pubDate>
		<guid isPermaLink="false">http://smallbiztrends.com/?p=15475#comment-662617</guid>
		<description>[...] Basado en http://smallbiztrends.com/2009/06/sales-about-them-not-you.html [...]</description>
		<content:encoded><![CDATA[<p>[...] Basado en <a href="http://smallbiztrends.com/2009/06/sales-about-them-not-you.html" rel="nofollow">http://smallbiztrends.com/2009/06/sales-about-them-not-you.html</a> [...]</p>
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		<title>By: Ksenija from Unusual Business</title>
		<link>http://smallbiztrends.com/2009/06/sales-about-them-not-you.html#comment-662492</link>
		<dc:creator>Ksenija from Unusual Business</dc:creator>
		<pubDate>Thu, 02 Jul 2009 18:40:44 +0000</pubDate>
		<guid isPermaLink="false">http://smallbiztrends.com/?p=15475#comment-662492</guid>
		<description>Dear Diane, I guess that &quot;matching your product or service with someone else&#039;s needs&quot; is more about marketing, then about sales. At least that&#039;s exactly how I would explain word &quot;marketing&quot;. Anyway the ideas in your article are 100% right and entrepreneurs should really pay much more attention to those things.</description>
		<content:encoded><![CDATA[<p>Dear Diane, I guess that &#8220;matching your product or service with someone else&#8217;s needs&#8221; is more about marketing, then about sales. At least that&#8217;s exactly how I would explain word &#8220;marketing&#8221;. Anyway the ideas in your article are 100% right and entrepreneurs should really pay much more attention to those things.</p>
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		<title>By: RedHotFranchises</title>
		<link>http://smallbiztrends.com/2009/06/sales-about-them-not-you.html#comment-662466</link>
		<dc:creator>RedHotFranchises</dc:creator>
		<pubDate>Thu, 02 Jul 2009 14:31:26 +0000</pubDate>
		<guid isPermaLink="false">http://smallbiztrends.com/?p=15475#comment-662466</guid>
		<description>In the age of declining sales &amp; revenues, the hardest thing you can do is fire a customer.
Old sales adage: harder the sale, the lousier the customer.</description>
		<content:encoded><![CDATA[<p>In the age of declining sales &amp; revenues, the hardest thing you can do is fire a customer.<br />
Old sales adage: harder the sale, the lousier the customer.</p>
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		<title>By: Justin</title>
		<link>http://smallbiztrends.com/2009/06/sales-about-them-not-you.html#comment-662233</link>
		<dc:creator>Justin</dc:creator>
		<pubDate>Tue, 30 Jun 2009 14:33:16 +0000</pubDate>
		<guid isPermaLink="false">http://smallbiztrends.com/?p=15475#comment-662233</guid>
		<description>Very well done article Diane.  Great reminder when working with others and promoting/selling your services/product.  Thanks for the post.</description>
		<content:encoded><![CDATA[<p>Very well done article Diane.  Great reminder when working with others and promoting/selling your services/product.  Thanks for the post.</p>
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