Comments on: 16 Things You Can Do Yourself to Create Word-of-Mouth for Your Business http://smallbiztrends.com/2009/07/16-things-you-can-do-yourself-to-create-word-of-mouth-for-your-business.html Exploring the trends driving small business Fri, 10 Feb 2012 11:37:11 +0000 hourly 1 http://wordpress.org/?v= By: Hugh Macken http://smallbiztrends.com/2009/07/16-things-you-can-do-yourself-to-create-word-of-mouth-for-your-business.html#comment-1153362 Hugh Macken Wed, 14 Dec 2011 18:03:26 +0000 http://smallbiztrends.com/?p=16348#comment-1153362 I agree but I'd like to make what I think is an important distinction between telling your brand story and sharing stories that communicate shared brand-customer values. Take Mint.com's Facebook page for an example. Mint.com is not finding new and interesting ways to tell the story about their brand's *products* or *services*. What they are doing is finding interesting ways to tell the story of their brand (and their customers') values. One of those values, in the case of mint.com is saving money. So for example, they might post a beautifully designed infographic on computer cables and why it doesn't make sense to purchase pricey cables. Mint.com sells personal finance software, not computer cables but this story relates to their brand in terms of fundamental brand value, not superficial product features. Does this distinction make sense, I hope? I agree but I’d like to make what I think is an important distinction between telling your brand story and sharing stories that communicate shared brand-customer values. Take Mint.com’s Facebook page for an example. Mint.com is not finding new and interesting ways to tell the story about their brand’s *products* or *services*. What they are doing is finding interesting ways to tell the story of their brand (and their customers’) values. One of those values, in the case of mint.com is saving money. So for example, they might post a beautifully designed infographic on computer cables and why it doesn’t make sense to purchase pricey cables. Mint.com sells personal finance software, not computer cables but this story relates to their brand in terms of fundamental brand value, not superficial product features. Does this distinction make sense, I hope?

]]> By: DIY Word of Mouth Triggers for Your Small Business http://smallbiztrends.com/2009/07/16-things-you-can-do-yourself-to-create-word-of-mouth-for-your-business.html#comment-1059960 DIY Word of Mouth Triggers for Your Small Business Sat, 28 May 2011 23:12:32 +0000 http://smallbiztrends.com/?p=16348#comment-1059960 [...] Read the 16 things you can do to help trigger word of mouth for your small business. [...] [...] Read the 16 things you can do to help trigger word of mouth for your small business. [...]

]]> By: How To Promote Yourself As A DJ | Beginner DJ http://smallbiztrends.com/2009/07/16-things-you-can-do-yourself-to-create-word-of-mouth-for-your-business.html#comment-760374 How To Promote Yourself As A DJ | Beginner DJ Thu, 24 Jun 2010 23:33:36 +0000 http://smallbiztrends.com/?p=16348#comment-760374 [...] 16 things you can do yourself to create word-of-mouth for your business [...] [...] 16 things you can do yourself to create word-of-mouth for your business [...]

]]> By: #1 Key Secret to Boosting Site Traffic: Word of Mouth | TIPS & TRICKS http://smallbiztrends.com/2009/07/16-things-you-can-do-yourself-to-create-word-of-mouth-for-your-business.html#comment-722209 #1 Key Secret to Boosting Site Traffic: Word of Mouth | TIPS & TRICKS Mon, 29 Mar 2010 04:46:52 +0000 http://smallbiztrends.com/?p=16348#comment-722209 [...] Word Of Mouth With Your Blog Blog Viral Marketing - Promoting Your Blog Through Word of Mouth 16 Things You Can Do Yourself to Create Word-of-Mouth for Your Business Use Viral Marketing to Explode Your Site [...] [...] Word Of Mouth With Your Blog Blog Viral Marketing – Promoting Your Blog Through Word of Mouth 16 Things You Can Do Yourself to Create Word-of-Mouth for Your Business Use Viral Marketing to Explode Your Site [...]

]]> By: #1 Key Secret to Boosting Site Traffic: Word of Mouth | Super Blogging http://smallbiztrends.com/2009/07/16-things-you-can-do-yourself-to-create-word-of-mouth-for-your-business.html#comment-671990 #1 Key Secret to Boosting Site Traffic: Word of Mouth | Super Blogging Sat, 03 Oct 2009 02:21:00 +0000 http://smallbiztrends.com/?p=16348#comment-671990 [...] Word Of Mouth With Your Blog Blog Viral Marketing - Promoting Your Blog Through Word of Mouth 16 Things You Can Do Yourself to Create Word-of-Mouth for Your Business Use Viral Marketing to Explode Your Site [...] [...] Word Of Mouth With Your Blog Blog Viral Marketing – Promoting Your Blog Through Word of Mouth 16 Things You Can Do Yourself to Create Word-of-Mouth for Your Business Use Viral Marketing to Explode Your Site [...]

]]> By: links for 2009-09-15 http://smallbiztrends.com/2009/07/16-things-you-can-do-yourself-to-create-word-of-mouth-for-your-business.html#comment-667421 links for 2009-09-15 Tue, 15 Sep 2009 22:14:40 +0000 http://smallbiztrends.com/?p=16348#comment-667421 [...] 16 Things You Can Do Yourself to Create Word-of-Mouth for Your Business | Small Business Trends (tags: marketing socialmedia wordofmouth WOM) [...] [...] 16 Things You Can Do Yourself to Create Word-of-Mouth for Your Business | Small Business Trends (tags: marketing socialmedia wordofmouth WOM) [...]

]]> By: Jeff Yablon http://smallbiztrends.com/2009/07/16-things-you-can-do-yourself-to-create-word-of-mouth-for-your-business.html#comment-667014 Jeff Yablon Thu, 10 Sep 2009 11:50:52 +0000 http://smallbiztrends.com/?p=16348#comment-667014 Although your title was not exactly accurate, the lessons you repeat here are great. All Small Businesses Could Benefit from a read. Jeff Yablon President & CEO <a href="http://answerguy.com" rel="nofollow">Virtual VIP/Answer Guy Central Computer Care, Business Coaching and Virtual Assistant Services</a> Although your title was not exactly accurate, the lessons you repeat here are great. All Small Businesses Could Benefit from a read.

Jeff Yablon
President & CEO
Virtual VIP/Answer Guy Central Computer Care, Business Coaching and Virtual Assistant Services

]]> By: simon68542 http://smallbiztrends.com/2009/07/16-things-you-can-do-yourself-to-create-word-of-mouth-for-your-business.html#comment-664836 simon68542 Thu, 06 Aug 2009 16:58:49 +0000 http://smallbiztrends.com/?p=16348#comment-664836 Excellent tips. Thanks for sharing them. I believe it's really important to apply your tips for proper social media marketing as well. If you're trying to spread a video online with YouTube and AdWido, you need to make sure your video isn't boring, making your audience unhappy, or trying to give people something they don't like or want. Excellent tips. Thanks for sharing them. I believe it’s really important to apply your tips for proper social media marketing as well. If you’re trying to spread a video online with YouTube and AdWido, you need to make sure your video isn’t boring, making your audience unhappy, or trying to give people something they don’t like or want.

]]> By: Create more “word of mouth” for your business | NEOinc http://smallbiztrends.com/2009/07/16-things-you-can-do-yourself-to-create-word-of-mouth-for-your-business.html#comment-664410 Create more “word of mouth” for your business | NEOinc Wed, 29 Jul 2009 15:45:03 +0000 http://smallbiztrends.com/?p=16348#comment-664410 [...] has no direct cost, either. [...] has no direct cost, either.

]]> By: Tom http://smallbiztrends.com/2009/07/16-things-you-can-do-yourself-to-create-word-of-mouth-for-your-business.html#comment-664310 Tom Mon, 27 Jul 2009 23:45:29 +0000 http://smallbiztrends.com/?p=16348#comment-664310 Great content. Much of it is common sense... but many business act without the slightest shred of common sense. Great content. Much of it is common sense… but many business act without the slightest shred of common sense.

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