YouTube 101 for Small Businesses

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YouTube is the number two most trafficked website on the Web for a reason… and that is that it’s fun and useful, and as you will find out, not just for kids and non business people. But the first thing you have to figure out as a small business person is the possibilities that YouTube can give to you.

The video below talks about YouTube from your perspective and will give you some insight as to why you need to have your videos on YouTube, and how to navigate the site so that it works for you. Otherwise, why do it?

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Jim Kukral


Jim Kukral Jim Kukral is a professional speaker, blogger and Web business consultant who has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web. His latest book is "Internet Marketing for Business Answers."

40 Reactions

  1. Congratulations Jim, a great video that very simply lays out not only why small businesses should use YouTube, but how they can do it effectively. Your point about integrated results in Google are spot on. Ranking for the top 10 natural results is great, but with so many other types of results (video, local, blog, news, images, etc.) it is becoming increasingly more important to have your content in multiple places.

  2. I have enjoyed Jim Kukral’s previous video tutorials, so I look forward to this one too. I have to explore the possibilities with YouTube for my business. Right now, I have some video clips of Morris the cat. I will help a musician and composer to use a YouTube channel, MySpace, Facebook page and a blog in the near future.

    I will continue to use a special designed video email system in combination with YouTube. I like to send out video email messages that are incorporated with a nice template, graphical profile and a bit of “splash” & color to it.

    I am wondering what Google will do with YouTube in the future. Is has a huge user base, but my wild guess is that Google has to spend plenty of time, resources and money on the free site. I will read “Google moves to show YouTube has ‘a very credible business model’” by Larry Dignan in the near future and try to follow the development.

    Do you know if it possible to search for keywords “inside” a video clip?

  3. YouTube’s not just for posting silly videos of sleepwalking dogs and other embarrassing moments — it can also be used as a highly effective business tool. You can use it to show off your expertise, share knowledge, market your products and connect with customers, colleagues and prospects.
    Thanks for sharing this video.

  4. Jim,

    Thanks for the YouTube marketing tutorial. I particularly liked the advice about the importance of how to choose the name your channel.

    Hope there are a couple more videos on this :)

  5. Thanks for the excellent video.

  6. Great video tutorial Jim. I’m not familiar with using YouTube so this is very helpful. Thank you for giving us a thorough peak into the workings of YouTube.

  7. Jim,

    Great stuff. Tons of business owners know that videos are a great marketing tool, but fail to integrate videos into their operations.

    Recently, I shot a couple of videos from a small local gym with my flip! and we’ve gotten over 1000 views already.

    Highly recommended strategy for any business.

    Leo S.

  8. Good one.. just tweeted it

  9. Excellent overview Jim! Especially good for someone who is thinking (or hesitating) about YouTube… this overview should help get the fear out and help you get going…

    Will definitely reinforce the idea of SEO mentioned in the video and by Robert Brady. Key effort of videos is the “google juice” and search results they provide. Spend time thinking about the title and description, incorporating the key search terms in Title and Description (along with the tags).

    Also, recommend keeping videos to 3 minute or less in length… that seems to be the optimal time in a B-B type video.

  10. Hey Jim,

    Thanks so much for this post. You really simplified the purpose and process for so many people. I will be happy to share this.

  11. Hello Many thanks for that very descriptive video on how to make sure your videos are done properly.

    Thanks again

    Hamant

  12. Thanks Jim! That was very helpful…YouTube101, in my book, is a hit!!

    Regards,

    AB

  13. Hi Jim, I

  14. Hi Jim,

    Very worthy and helpful tutorial for small businesses to grasp onto about the benefits of Universal search and video. Keep the clear and concise communication style.

    Great advice!
    John Alexander

  15. Great tutorial. All I need now is a decent video camera now to promote my high blood pressure solutions. Full of great tips.

    Thanks,
    Simon

  16. Excellent video – persuaded me to use video (and here especially the video portals) in my marketing mix. Best 9 minutes spent this week. Thx

  17. Thanks a million, Jim, for the video. It was most helpful. We have an invention that just went into a major retail chain and were told that we should definitely post it on YouTube. I had never visited YouTube before. I can’t wait to get the video going and subscribe to YouTube. Thanks again. Your video helped me to understand how/why this tool would be beneficial to the new business.

  18. My website taking videos from Youtube… And I can say that: This is really great video service with very huge of interesting videos. There is a lot good information, so I give for this site number one :)

  19. Good idea to put your business out there on YouTube, its the second most trafficked site, so it will get alot of views.

  20. Great video. Thanks for sharing.

  21. Thank you for the information on why the small businesses should use YouTube and how to do it successfully. If and when I start my small business, I will certainly consider advertizing with a video on YouTube. I enjoyed watching the

  22. Thank you for the information on why the small businesses should use YouTube and how to do it successfully. If and when I start my small business, I will certainly consider advertizing with a video on YouTube. I enjoyed watching the

  23. Good idea of spreading news about your company!

  24. Thanks for the YouTube marketing tutorial. I particularly liked the advice about the importance of how to choose the name your channel.
    Helped me set up our company on youtube. many thanks

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