Comments on: Can You Hire People To Be Social For You?

By: Hiring someone to tweet for you? « Voices in the Media

Hiring someone to tweet for you? « Voices in the Media — Wed, 30 Mar 2011 02:32:11 +0000

[...] should be the voice of anyone else but his or herself. This most definitely will take away from the human element of the [...]

By: Hiring someone to tweet for you? « Voices in the Media

Hiring someone to tweet for you? « Voices in the Media — Wed, 30 Mar 2011 02:10:51 +0000

[...] one should be the voice of anyone else but his or herself. This most definitely takes away from the human element of the [...]

By: liz

liz — Sat, 10 Oct 2009 12:30:35 +0000

Excellent advice. I do think it’s possible to represent someone else’s company, ethically and authentically. Another thing you shouldn’t do? Create a fictional character and blog/tweet behind that facade on behalf of the business. A local here did this and was blasted for being unauthentic and – well – fictitious.

By: Kevin McCarthy

Kevin McCarthy — Tue, 15 Sep 2009 02:57:54 +0000

I agree, it is not a good idea. . however, I do think small business people should seek help in learning the ways of social networking and why it is worth the time. ..a consultant or something. . .but ultimately, it must be them who engages their client base.. .otherwise. .what’s the point? Marketing via social networking entails a mindset change from promoting my stuff to sharing myself and my services with others.

By: Ethics of Ghostwriting Social Media Content | Search and Deploy

Ethics of Ghostwriting Social Media Content | Search and Deploy — Fri, 11 Sep 2009 17:18:46 +0000

[...] Business Trends just published an article with some ‘ghostwriter’ guidelines for working with outside consultants for making content for your online promotion.

By: Amanda Long

Amanda Long — Thu, 10 Sep 2009 20:07:42 +0000

Jonathan nailed it. If you hire someone to connect your business with others through communications (no matter the media), that is marketing. How can you make meaningful connections through a proxy? Facebook puts a face on the business, not an attractive made-up mask. People don’t expect to meet someone as glossy as their ads, but they do expect to come to meet an owner (or staff) who is as clever, down-to-earth, outspoken or whatever the overall vibe is of the status updates and Tweets.
Small biz owners have the advantage of their size to know which team members capture the voice of the business (and resonate with customers) the best.
If you can’t speak for yourself via social media, don’t go all Cyrano de Bergerac on us. Because sooner or later, we’re going to meet the real deal.

By: Miles Technologies

Miles Technologies — Wed, 09 Sep 2009 19:11:41 +0000

Great insight into the issue of outsourced social media. For many business owners, outsourcing social media is the only answer, as they do not have the time or resources to dedicate to establishing an online brand across social media platforms. These businesses should take care to choose a provider with a proven track record of success and a comprehensive social media optimization strategy.

By: john

john — Wed, 09 Sep 2009 00:03:01 +0000

I don’t think it’s a good idea to have someone basically pretend to be you. Customers will have a hard time trusting you and your business if they found out they have not been networking with you but some stranger. If you’re going to have someone represent your business, they should do it openly and honestly as themselves

By: soso

soso — Wed, 09 Sep 2009 00:02:21 +0000

thanks for help

By: Kieron Hughes

Kieron Hughes — Tue, 08 Sep 2009 21:27:09 +0000

Yeah I agree with this, good post.

If you are going to utilise social media, do it correctly. It’s no use hiring somebody to be your social face on a bunch of networking websites if they have no idea what your business or niche is truly about. I guess it comes down to a trust issue too, as Amanda pointed out.