Adding Video To Your Google Product Feed
When BlendTec wanted to show the world how powerful their blender was, they turned to video. Yeah, they could have written about it, used words to describe its blending power and how well it mashed up every day objects — but they didn’t. They used video to illustrate how a BlendTec blender could grind up iPhones, marbles, glowsticks, Chuck Norris and everything else you can imagine. And it worked.
To date, the BlendTec YouTube channel has 200,00+ subscribers with more than 4 million views. Sales increased by more than 700 percent. It turned a small business into a household name. That’s the power video can have.
Product videos are extremely effective. They let customers get a better feel for what they’re buying before they make the investment. They let them see what the product looks like, how it works, the upkeep, assembly, etc. You can provide How Tos to show people how to put that swing set together, how to assemble that bouquet or even how to put the batteries in that darn toy. It took me a How To video to learn how to finally put the SD card into my Blackberry.
Customers understand the power of video. And so does Google.
Earlier this month, Google let site owners know that they had created a new attribute to go along with Google Product Search which allows business owners to include video product reviews right in their feed. You won’t quite get the flexibility of something like BlendTec grinding up an iPhone, but creating video reviews that answer natural questions helps serve as a powerful point of difference, while also helping customers make important buying decisions. They increase the chances that someone will buy your product.
Check out the product listing for the Nikon D90.
To get videos showing up in your Google Product listings, you’ll need to add the “youtube” attribute to your data feed. In the attribute, you’ll want to include the YouTube video ID for each one of your products that you’re uploading a YouTube video for. You should also include the UPC, ISBN, brand, and MPN information in the tag of your video review. It’s not guaranteed that Google will add your videos in the feed, but you at least give yourself a chance of having them be accepted. Knowing how powerful video reviews can be, it’s a worth the bit of extra effort.
Creating video reviews to go along with your product is a great way to set your product apart from competitors, to answer customers natural buying questions, and to help them build trust in your product. Video sells.
You must be reading my mind Lisa. I need to add a memory card to my blackberry and didn’t know where to start. Thank you for providing the link to the how to video. I’m so excited that now I can buy and install one!
Are these videos showing up when you do a search on specific products?
So if a picture is worth 1,000 words and video has 24 frames/second, then a 30 second video is worth 720,000 words.
Hi Lisa
I like the way you put it: “Creating video reviews to go along with your product is a great way to set your product apart from competitors, to answer customers natural buying questions, and to help them build trust in your product. Video sells.”
You are absolutely right! Our case studies and testimonials from across the web show video presentations help increase conversion rates 30% at least (see this post – http://bit.ly/18um4X for example). Interestingly for luxury items the improvement in conversion rates is in most cases much higher.
Cheers,
Mike
http://treepodia.com
Adding Video To Your Google Product Feed: When BlendTec wanted to show the world how powerful their blender was,.. http://bit.ly/QlTDh
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Adding Video To Your Google Product Feed: When BlendTec wanted to show the world how powerful their blender was,.. http://bit.ly/QlTDh
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Adding Video To Your Google Product Feed: When BlendTec wanted to show the world how powerful their blender was,.. http://bit.ly/QlTDh
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Adding Video To Your Google Product Feed: When BlendTec wanted to show the world how powerful their blender was,.. http://bit.ly/QlTDh
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Adding Video To Your Google Product Feed: When BlendTec wanted to show the world how powerful their blender was,.. http://bit.ly/QlTDh
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Adding Video To Your Google Product Feed http://bit.ly/ZlZZj
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Adding Video To Your Google Product Feed http://bit.ly/QlTDh
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Business Software: Adding Video To Your Google Product Feed: When BlendTec wanted to .. http://bit.ly/QlTDh
APPCRAFT
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Adding Video To Your Google Product Feed http://ow.ly/15QPyV
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small biz trends: Adding Video To Your Google Product Feed: When BlendTec wanted to show the wo.. http://bit.ly/dP00c
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Adding Video To Your Google Product Feed – Small Business Trends http://bit.ly/10SLOP
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Adding Video To Your Google Product Feed – Small Business Trends http://bit.ly/10SLOP
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How to add video to your Google product feed: http://ow.ly/qUw6 (RT @FranchiseKing @SmallBizTrends) #SEO
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Adding Video To Your Google Product Feed: When BlendTec wanted to show the world how powerful their blender was,.. http://bit.ly/QlTDh
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Adding Video To Your Google Product Feed: When BlendTec wanted to show the world how powerful their blender was,.. http://bit.ly/QlTDh
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Adding Video To Your Google Product Feed: When BlendTec wanted to show the world how powerful their blender was.. http://tinyurl.com/ycnfoz3
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Adding Video To Your Google Product Feed: When BlendTec wanted to show the world how powerful thei.. http://bit.ly/QlTDh
#smb #trends
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Adding Video To Your Google Product Feed http://tinyurl.com/ycfgzjf
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Adding Video To Your Google Product Feed http://bit.ly/Eovf8
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Adding Video To Your Google Product Feed – http://shar.es/1sl0f
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Adding Video To Your Google Product Feed | Small Business Trends http://ow.ly/qZwh
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Adding Video To Your Google Product Feed http://bit.ly/2FaiFD
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Google Product search Video integration. We can’t wait to give this a try! http://bit.ly/i4Y2f
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#Google aims to add videos to its Product Search… should be interesting!: http://bit.ly/19yXz4
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Adding Video To Your Google Product Feed – http://shar.es/1vnb9
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I’ve had limited success with the UGC page on my site. (Community.thelostjacket.com)
Was wondering if you had any advice on how to promote it more effectively?
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See, I didn’t even know you *had* a UGC section on your site, so that’s likely part of the problem.
To be honest, I haven’t played too much with UGC, as I’m much more inclined to write it myself than hand over the keys. My first step would be to reach out the community elders. Every community has its hierarchy. If you can get those most vocal and respected members of your site writing UGC posts, commenting on them, maybe even helping out with the moderation, than you’re going to throw a lot more eyeballs and credibility that way. It won’t just become a *throwaway* section of your site. You’re also going to make those elders more invested in seeing it do well — so they’ll be more likely to promote it.
SEOmoz has a strong UGC section and they’ve gotten people involved with the lure that the best pieces will make it to the main blog. It’s about getting people invested and then playing on their desire for validation.
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Yeah, I think at this point I haven’t hit a critical mass…and I don’t have a great cta to invite people in.
“Contribute” is probably better then “Community”
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Answer “natural questions”
this point is really very nice…
thanks
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Well put together Lisa. In 10+ years I’ve done 6 of the 7 ideas you mentioned successfully. Never did get around to creating a podcast and no plans for that in future.
I’ll say that writing industry guides has been the #1 source of solid targeted traffic year after year, followed by answering natural questions. All have shown success but those 2 have stood apart as the most solid (for both rankings and traffic).
I have to admit I love UGC because it makes my life so much easier, I really should be focusing on automating that process more.
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Adding Video To Your Google Product Feed http://bit.ly/u7SLv
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