Comments on: Protecting Your Brand: Interview with ORM Expert Andy Beal

By: Trackur Adds Analytics To Social Monitoring

Trackur Adds Analytics To Social Monitoring — Tue, 21 Jun 2011 13:01:54 +0000

[...] you’re not already familiar with Trackur, you may want to read our 2009 interview with Trackur founder Andy Beal. What Trackur does is offer powerful social media monitoring metrics without a heavy price tag. [...]

By: Trackur Gives SMBs A Free Social Media Tool | Small Business Trends

Trackur Gives SMBs A Free Social Media Tool | Small Business Trends — Tue, 02 Mar 2010 20:46:34 +0000

[...] may remember that I interviewed search expert Andy Beal about Trackur back in September and he chatted about the importance of protecting your brand as a SMB owner, what [...]

By: Articles about Internet Marketing Experts as of October 7, 2009 | The Lessnau Lounge

Wed, 13 Jan 2010 22:20:52 +0000

[...] [...]

By: Louis Halpern

Louis Halpern — Thu, 08 Oct 2009 10:58:13 +0000

Great interview. Protecting your reputation online is very important to me, so much so, I have written a whole book on the subject. Check out http://www.reputation-book.com. I’d love to hear your feedback.

By: Martin Lindeskog

Martin Lindeskog — Thu, 08 Oct 2009 07:45:40 +0000

Lisa,

Thanks for bringing up this issue. I have to check out Andy Beal’s site and learn more about ORM. I have to tell a business friend about this kind of service.

Anita: Have you read / reviewed Radically Transparent?

By: Susan Oakes

Susan Oakes — Thu, 08 Oct 2009 00:49:53 +0000

Good advice Andy. I also think we sometimes forget that everyday others are forming opinions regarding us and our businesses. It is not just what we say it is also how we say it.

By: TJ McCue

TJ McCue — Wed, 07 Oct 2009 18:57:09 +0000

Lisa, this part alone was worth the price of admission. I often read Andy’s blog, but this sent me right back. Thanks.

“What types of mentions/conversations/keywords should people be monitoring? I put together a pretty extensive list last year and you can find it here:”

http://www.marketingpilgrim.com/2008/04/online-reputation-monitoring-campaign.html

By: Andy Beal

Andy Beal — Wed, 07 Oct 2009 18:04:41 +0000

Thanks everyone for the feedback!

Anita, thanks for removing that rogue period!

By: Joel Libava

Joel Libava — Wed, 07 Oct 2009 17:15:53 +0000

Lisa,
Great job!I have had some interactions with Andy-online. He knows what he’s doing, for sure…

ORM is becoming so important.

The Franchise King
Joel Libava

By: Anita Campbell

Anita Campbell — Wed, 07 Oct 2009 14:32:43 +0000

Appreciate the advice, Andy.

One of the terrific things about today’s social Web is that small businesses can build a brand much more easily and inexpensively. It used to be that if you wanted a regional or national or international brand, you had to spend BIG bucks on TV ads, full page ads in national magazines, and the like. Branding campaigns like those were out of reach for most small biz.

Now, you can build up brand recognition by having a presence on social media sites — where the cost is often mainly one of labor, and well within the budgets of even sole proprietors.

But it reminds me of the saying, “easy come, easy go.” What you point out is that not only is it easier to develop a brand, the social Web also makes it easier for that brand to be sullied or intentionally sabotaged. That’s why you need to monitor your brand online.

Your article of the 12 things you should track is great. BTW, the link was broken (had a period at the end) so I fixed it … since I’m the Exec Editor and can do those things.

- Anita