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Five Killer Press Release Tips for Small Businesses
Posted By Janet Meiners Thaeler On October 26, 2009 @ 10:10 am In Marketing Tips | 29 Comments
Let me tell this to you straight: most journalists will never write about your company or product.
Why not? You are not newsworthy! When I say newsworthy, I mean something new in your business that someone besides you (and your team) cares about.
So you know what I recommend? Coming up with a great story, essentially pre-write the story. You’ve done most of the work for the writer, be they a journalist or a blogger.
Another thing: most press releases that news organizations receive are deleted or thrown away. They are never seen by anyone else. But here’s a secret – online it doesn’t matter because you decide what gets published. All you need to do is write a press release and distribute it through an online news portal. But first, you have to have a killer idea.
Top Five Press Release Ideas
Hopefully this inspires you to write your own press releases. Most businesses overlook many opportunities to send out a press release and get some media coverage. They make the one mistake that is common: they make it about them, not the story. Once you do that you’ll turn most people off right away, including journalists.
Use these tips and write your own killer press releases – and you’ll get media biting. And if you don’t, please distribute your news online and blog about it. Then people can find your story regardless of if media picks it up.
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About the Author: Janet Meiners Thaeler is an Evangelist for OrangeSoda Inc.  and the principal blogger for their corporate blog and Twitter account. She regularly advises clients on blogging and social media strategies. Her own blog is Newspapergrl.com  (and Twitter account @newspapergrl). She is passionate about online marketing and is always looking for new insights, resources and trends to help her clients.
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