Comments on: SMB Lessons From BlogWorldExpo 2009

By: 11 Reasons Your SMB Still Needs A Web Site | IGadgets & Information Technology

Tue, 06 Jul 2010 17:27:44 +0000

[...] channels for SMBs owner is email. It’s cost effective, it’s intimate and it can come with twice the conversion rates of RSS for even the most popular blogs. However, social media doesn’t inspire people to hand over their [...]

By: 5 Ways Email Newsletters Can Build Your SMB | Small Business Trends

5 Ways Email Newsletters Can Build Your SMB | Small Business Trends — Wed, 02 Jun 2010 13:01:07 +0000

[...] you’re selling. During last year’s BlogWorld, Darren Rowse shared that his email newsletter has double the conversion rate of his incredibly successful blog. That’s a testament to the power of using personal [...]

By: Top 5 Inbound Marketing Stories of the Week: Educate, Enlighten, Entertain | ArticleAssets

Mon, 26 Oct 2009 05:08:03 +0000

[...] Author: Lisa Barone on Small Business Trends [...]

By: Top 5 Inbound Marketing Stories of the Week: Educate, Enlighten, Entertain | The Best Seo Blogs

Fri, 23 Oct 2009 17:02:10 +0000

[...] Author: Lisa Barone on Small Business Trends [...]

By: Annie Ogdon Cooley

Annie Ogdon Cooley — Tue, 20 Oct 2009 22:45:07 +0000

I agree with TJ McCue on not needing 1 million followers. It’s the saying we always here – Quality over Quantity.

Social media is a good tool to build relationships and engage in a conversation. As Lisa said, “you need to use it to engage with your customers and find out what people are really saying about your business.” It is yet another initiative to better understand you client database.

As you interact with your followers remember to take all feedback, good and bad as a positive progression for your company. By responding appropriately you will reaffirm the quality aspect of your relationships.

By: Robert Brady

Robert Brady — Tue, 20 Oct 2009 20:45:46 +0000

With every post you make me regret more and more that I didn’t attend BlogWorldExpo.

Anyway, I absolutely agree with you about email marketing. It is still a great way to present a 1-to-1 message that is personal and targeted, so why would you abandon it?

By: Martin Lindeskog

Martin Lindeskog — Tue, 20 Oct 2009 14:47:40 +0000

Interesting thoughts on meta data and you as a brand (or Me 2.0 if you want to use Dan Schawbel’s book title). I am seeing more and more signs that I (editor of EGO blog) have a role to fill when it comes to give moral support and intellectual fuel to sole traders (sole proprietors, solo entrepreneurs, freelancers, etc.) in order to help them build, develop and protect their personal brand.

By: Joel Libava

Joel Libava — Tue, 20 Oct 2009 14:23:24 +0000

Lisa,
Thank you for the reminders about email marketing..

Also, it was fantastic to meet you face to face!

The Franchise King
Joel Libava

By: TJ McCue

TJ McCue — Tue, 20 Oct 2009 13:51:28 +0000

Lisa
This comment on you do not need 1 million followers is powerful. So true. So relevant. Let’s not chase numbers. Let’s find, explore, and develop relationships.

I enjoy Chris’ inside look newsletter, too. I have multiple friends in the email marketing industry and they are doing very, very well. Email would have to convert higher than RSS — I only look at RSS when I make time. Email hits me all day and if I opted in, I’m likely to look.
TJ

By: Tweets that mention SMB Lessons From BlogWorldExpo 2009 | Small Business Trends -- Topsy.com

Tue, 20 Oct 2009 11:11:25 +0000

[...] This post was mentioned on Twitter by TrueFinance Network and Nicola Lee, ConsultantKim. ConsultantKim said: SMB Lessons From BlogWorldExpo 2009: I was very lucky to be among the group attending BlogWorldExpo last week, .. http://bit.ly/SAYfp [...]