Comments on: Why You Should Read “Inbound Marketing” http://smallbiztrends.com/2009/10/why-you-should-read-inbound-marketing.html Exploring the trends driving small business Sat, 26 May 2012 03:53:55 +0000 hourly 1 http://wordpress.org/?v= By: Mark Wheatley http://smallbiztrends.com/2009/10/why-you-should-read-inbound-marketing.html#comment-1083537 Mark Wheatley Sun, 21 Aug 2011 15:53:36 +0000 http://smallbiztrends.com/?p=21100#comment-1083537 Carleen, In reply to your comment about what inbound marketing is; Inbound marketing centres on content strategy, social media participation and search engine optimisation. It’s about developing a strategy to get your site found by more people, for them to engage with your content, to build a relationship with you, to convert more traffic into leads and sales. Its the opposite of direct marketing where you interrupt your target such as a cod call or an email blast. Does that help? Regards Mark Wheatley Carleen,

In reply to your comment about what inbound marketing is;

Inbound marketing centres on content strategy, social media participation and search engine optimisation.

It’s about developing a strategy to get your site found by more people, for them to engage with your content, to build a relationship with you, to convert more traffic into leads and sales.

Its the opposite of direct marketing where you interrupt your target such as a cod call or an email blast.

Does that help?

Regards

Mark Wheatley

]]> By: Charleen Larson http://smallbiztrends.com/2009/10/why-you-should-read-inbound-marketing.html#comment-1078694 Charleen Larson Thu, 04 Aug 2011 19:19:38 +0000 http://smallbiztrends.com/?p=21100#comment-1078694 Finally, someone who explains what inbound marketing IS. I keep running into websites about inbound marketing -- they assume you already know what they're talking about. Finally, someone who explains what inbound marketing IS.

I keep running into websites about inbound marketing — they assume you already know what they’re talking about.

]]> By: Dharmesh Shah http://smallbiztrends.com/2009/10/why-you-should-read-inbound-marketing.html#comment-676599 Dharmesh Shah Mon, 26 Oct 2009 17:55:02 +0000 http://smallbiztrends.com/?p=21100#comment-676599 MediaWatcher: That's one of the points that the two authors don't quite agree on (it's controversial). For the record, I'm on your side on this one. I don't plan to cancel my newspaper subscription (The Boston Globe) anytime soon. Hope you won't hold that particularly controversial point against the rest of the book. Cheers, Dharmesh MediaWatcher:

That’s one of the points that the two authors don’t quite agree on (it’s controversial).

For the record, I’m on your side on this one. I don’t plan to cancel my newspaper subscription (The Boston Globe) anytime soon.

Hope you won’t hold that particularly controversial point against the rest of the book.

Cheers,
Dharmesh

]]> By: Dr. Len Schwartz http://smallbiztrends.com/2009/10/why-you-should-read-inbound-marketing.html#comment-676584 Dr. Len Schwartz Mon, 26 Oct 2009 17:34:50 +0000 http://smallbiztrends.com/?p=21100#comment-676584 Inbound Marketing sounds like an excellent book for anyone looking to build their knowledge in online marketing. It sounds like an easy read and a great way to understand some difficult information. I'm going to have to take a look at this one! Inbound Marketing sounds like an excellent book for anyone looking to build their knowledge in online marketing. It sounds like an easy read and a great way to understand some difficult information. I’m going to have to take a look at this one!

]]> By: Martin Lindeskog http://smallbiztrends.com/2009/10/why-you-should-read-inbound-marketing.html#comment-676522 Martin Lindeskog Mon, 26 Oct 2009 14:23:33 +0000 http://smallbiztrends.com/?p=21100#comment-676522 I saw now that John Jantsch interviewed Brian Halligan on October 23. I have downloaded the podcast and will listen to it this evening. http://www.ducttapemarketing.com/blog/2009/10/23/the-inbound-marketing-guidebook/ I saw now that John Jantsch interviewed Brian Halligan on October 23. I have downloaded the podcast and will listen to it this evening.

http://www.ducttapemarketing.com/blog/2009/10/23/the-inbound-marketing-guidebook/

]]> By: Amanda http://smallbiztrends.com/2009/10/why-you-should-read-inbound-marketing.html#comment-676515 Amanda Mon, 26 Oct 2009 14:18:39 +0000 http://smallbiztrends.com/?p=21100#comment-676515 This sounds like a really good read. I'm always eager to learn new marketing tactics since they seem to change with the seasons. This sounds like a really good read. I’m always eager to learn new marketing tactics since they seem to change with the seasons.

]]> By: Robert Brady http://smallbiztrends.com/2009/10/why-you-should-read-inbound-marketing.html#comment-676485 Robert Brady Mon, 26 Oct 2009 13:30:11 +0000 http://smallbiztrends.com/?p=21100#comment-676485 The concept of "inbound marketing" isn't going away. HubSpot just got a 3rd round of funding, bringing their total to over $32 million, so even VCs are bullish on the industry. The concept of “inbound marketing” isn’t going away. HubSpot just got a 3rd round of funding, bringing their total to over $32 million, so even VCs are bullish on the industry.

]]> By: Anita Campbell http://smallbiztrends.com/2009/10/why-you-should-read-inbound-marketing.html#comment-676460 Anita Campbell Mon, 26 Oct 2009 12:20:38 +0000 http://smallbiztrends.com/?p=21100#comment-676460 Hi Media Watcher, Regardless of whether you cancel your newspaper subscription, there's a ton of value in this book. Anyway, I still have my local newspaper subscription and have no plans of canceling it. I prefer to read it in paper form, even though my newspaper has a pretty good website. Yet I'm still a big fan of the book. You don't have to agree with every single point in the book to get value from it. - Anita Hi Media Watcher,

Regardless of whether you cancel your newspaper subscription, there’s a ton of value in this book.

Anyway, I still have my local newspaper subscription and have no plans of canceling it. I prefer to read it in paper form, even though my newspaper has a pretty good website. Yet I’m still a big fan of the book.

You don’t have to agree with every single point in the book to get value from it.

- Anita

]]> By: Martin Lindeskog http://smallbiztrends.com/2009/10/why-you-should-read-inbound-marketing.html#comment-676447 Martin Lindeskog Mon, 26 Oct 2009 07:43:45 +0000 http://smallbiztrends.com/?p=21100#comment-676447 Mark, Have you created a Twitter cartoon yet?! ;) Anita: Sounds like an interesting book. I have to add it to my reading list for the future. Mark,

Have you created a Twitter cartoon yet?! ;)

Anita: Sounds like an interesting book. I have to add it to my reading list for the future.

]]> By: Andertoons http://smallbiztrends.com/2009/10/why-you-should-read-inbound-marketing.html#comment-676425 Andertoons Mon, 26 Oct 2009 01:01:40 +0000 http://smallbiztrends.com/?p=21100#comment-676425 Ooh! Gotta check this out. And with cartoons no less!!! Ooh! Gotta check this out. And with cartoons no less!!!

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