Comments on: Study: How Are B2Bs Using Social Media

By: Most Tweeted Articles by B2B Sales Experts: MrTweet

Most Tweeted Articles by B2B Sales Experts: MrTweet — Sat, 26 Dec 2009 11:44:55 +0000

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By: B2B Social Media: A Resource Guide » Media Emerging | Scott Hepburn

B2B Social Media: A Resource Guide » Media Emerging | Scott Hepburn — Fri, 18 Dec 2009 18:00:40 +0000

[...] Study: How B2Bs Are Using Social Media [...]

By: Martin Lindeskog

Martin Lindeskog — Sat, 28 Nov 2009 13:00:21 +0000

I think that the small businesses will be able to utilize social media due to the closeness to the local market place. It will take some time before many of the small business owners have implemented due to the time factor, priority issues and lack of resources.

By: Kip Marlow

Kip Marlow — Thu, 26 Nov 2009 14:59:19 +0000

Good article. Any data like this helps me understand trends and the importance of community building.

Thanks

By: Henry Elliss

Henry Elliss — Thu, 26 Nov 2009 10:14:42 +0000

Interesting that the much-hyped Xing business network doesn’t get a look-in. Not that I’d expect it to mind you, but it’s definitely a sign of LinkedIn’s domination in the space.

By: Shyam Kapur

Shyam Kapur — Thu, 26 Nov 2009 04:37:07 +0000

I enjoyed this article & some of the comments greatly. We are just starting to see how powerful social media can be for businesses of any size. One thing besides obtaining knowledge of how social media can be used effectively through studying successful use cases etc. is availability of powerful tools to monitor and act immediately upon data found within social media. TipTop at http://FeelTipTop.com is one such tool that I believe everyone can leverage for their business objectives.

By: Grant Wickes (@gwickes)

Grant Wickes (@gwickes) — Wed, 25 Nov 2009 21:36:22 +0000

Still somewhat of the wild west with social media… Lots of participants coming and going as the venue gets tested, tweaked and figured out. Still best to pick your spots and stay at it.

Loved Andee’s comment about tough to solialize at any level…

Cheers, Grant

By: Eoin Redmond

Eoin Redmond — Wed, 25 Nov 2009 20:22:25 +0000

Thanks for the stats, they’ll definitely come in handy.

Most of the stats are not overly surprising. Larger companies have the bandwith to allow someone to monitor social media. I know Vodafone in Ireland monitor Twitter for disgruntled customers and openly relay the problem to their customer support team to find a resolution. Everyone wins in that scenario. This is not a weapon large companies had in their armoury a few years ago.

By: Andee Sellman, One Sherpa

Andee Sellman, One Sherpa — Wed, 25 Nov 2009 19:58:20 +0000

Thanks for the statistics
One of the issues in small business is the lack of time to even socialize at any level.

By: Robert Brady

Robert Brady — Wed, 25 Nov 2009 15:03:59 +0000

I’m not surprised by the lower adoption rates amongst B2C companies. B2B usually entails a larger average ticket price, so you need fewer successes to justify the resources. I would be interested to know how the adoption rate relates to something like average sale price.