Comments on: Read The Digital Handshake to Get Started in Social Media Marketing http://smallbiztrends.com/2009/11/read-the-digital-handshake-to-get-started-in-social-media-marketing.html Exploring the trends driving small business Sat, 26 May 2012 03:53:55 +0000 hourly 1 http://wordpress.org/?v= By: Power Friending Will Power Your Participation in Social Media http://smallbiztrends.com/2009/11/read-the-digital-handshake-to-get-started-in-social-media-marketing.html#comment-844406 Power Friending Will Power Your Participation in Social Media Sat, 02 Oct 2010 11:31:36 +0000 http://smallbiztrends.com/?p=22371#comment-844406 [...] of social media-related book reviews this year (or last year, like Anita Campbell’s review of The Digital Handshake). [...] of social media-related book reviews this year (or last year, like Anita Campbell’s review of The Digital Handshake).

]]> By: 10 Social Media Books Every Small Business Owner Should Read http://smallbiztrends.com/2009/11/read-the-digital-handshake-to-get-started-in-social-media-marketing.html#comment-814666 10 Social Media Books Every Small Business Owner Should Read Tue, 07 Sep 2010 14:04:46 +0000 http://smallbiztrends.com/?p=22371#comment-814666 [...] The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media by Paul Chaney [...] [...] The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media by Paul Chaney [...]

]]> By: Robert Brady http://smallbiztrends.com/2009/11/read-the-digital-handshake-to-get-started-in-social-media-marketing.html#comment-681127 Robert Brady Mon, 16 Nov 2009 18:20:25 +0000 http://smallbiztrends.com/?p=22371#comment-681127 Simply based on the excerpt comparing advertising to Bourne & Bond I am interested in reading this book. One of the hardest things to do is face reality and the harsh reality is that people don't trust advertising at all any more. Social media can help, but committing a faux pas here can destroy a brand quickly. Looks like a great book. Simply based on the excerpt comparing advertising to Bourne & Bond I am interested in reading this book. One of the hardest things to do is face reality and the harsh reality is that people don’t trust advertising at all any more. Social media can help, but committing a faux pas here can destroy a brand quickly. Looks like a great book.

]]> By: Anita Campbell http://smallbiztrends.com/2009/11/read-the-digital-handshake-to-get-started-in-social-media-marketing.html#comment-681089 Anita Campbell Mon, 16 Nov 2009 15:25:34 +0000 http://smallbiztrends.com/?p=22371#comment-681089 Hi Joel, yes the gold commercials are ridiculous, aren't they? Not all ads are bad - many can be informational and useful. And new media has its own challenges. But the social back-and-forth of new media certainly has brought a lot to the table. - Anita Hi Joel, yes the gold commercials are ridiculous, aren’t they? Not all ads are bad – many can be informational and useful.

And new media has its own challenges. But the social back-and-forth of new media certainly has brought a lot to the table.

- Anita

]]> By: Paul Chaney http://smallbiztrends.com/2009/11/read-the-digital-handshake-to-get-started-in-social-media-marketing.html#comment-681085 Paul Chaney Mon, 16 Nov 2009 15:02:32 +0000 http://smallbiztrends.com/?p=22371#comment-681085 Anita, you hit the nail on the head with your review. My book is primarily for those still on the outside of social media looking in. That's not to suggest that veteran practitioners couldn't learn a thing or two, but it's very well-suited to the nascent user. You and I have paddled this stream together for a long time (in blogging years). I assure you, one day we will meet face-to-face as well. Thank you so much for doing this. Just the fact you did means a great deal. That you find the book helpful means even more. Anita, you hit the nail on the head with your review. My book is primarily for those still on the outside of social media looking in. That’s not to suggest that veteran practitioners couldn’t learn a thing or two, but it’s very well-suited to the nascent user.

You and I have paddled this stream together for a long time (in blogging years). I assure you, one day we will meet face-to-face as well.

Thank you so much for doing this. Just the fact you did means a great deal. That you find the book helpful means even more.

]]> By: Martin Lindeskog http://smallbiztrends.com/2009/11/read-the-digital-handshake-to-get-started-in-social-media-marketing.html#comment-681008 Martin Lindeskog Mon, 16 Nov 2009 09:14:31 +0000 http://smallbiztrends.com/?p=22371#comment-681008 Joel: I haven't seen the commercial about gold, but if you are interested to learn more about sound money I would recommend you to check out "The Collapse of the Dollar and How to Profit from It: Make a Fortune by Investing in Gold and Other Hard Assets" by James Turk & John Rubino. I wrote a post on gold and electronic payments in January 2006 and you could find a link to the book there. You should study the TV commercials here in Sweden. I don't have TiVo so I have to take a (commercial) break from watching TV and get a cup of tea during the commercials. ;) Joel:

I haven’t seen the commercial about gold, but if you are interested to learn more about sound money I would recommend you to check out “The Collapse of the Dollar and How to Profit from It: Make a Fortune by Investing in Gold and Other Hard Assets” by James Turk & John Rubino. I wrote a post on gold and electronic payments in January 2006 and you could find a link to the book there.

You should study the TV commercials here in Sweden. I don’t have TiVo so I have to take a (commercial) break from watching TV and get a cup of tea during the commercials. ;)

]]> By: RedHotFranchises http://smallbiztrends.com/2009/11/read-the-digital-handshake-to-get-started-in-social-media-marketing.html#comment-681005 RedHotFranchises Mon, 16 Nov 2009 09:01:12 +0000 http://smallbiztrends.com/?p=22371#comment-681005 It's interesting to see the differentation in various social media marketing books. Social media is the wave for the present and the coming future and is a recommended necessity for anyone that's utilizing SEO for their marketing efforts. It’s interesting to see the differentation in various social media marketing books.
Social media is the wave for the present and the coming future and is a recommended necessity for anyone that’s utilizing SEO for their marketing efforts.

]]> By: Martin Lindeskog http://smallbiztrends.com/2009/11/read-the-digital-handshake-to-get-started-in-social-media-marketing.html#comment-681003 Martin Lindeskog Mon, 16 Nov 2009 08:56:46 +0000 http://smallbiztrends.com/?p=22371#comment-681003 Anita, I am in contact with the founder of an advertising agency and he would probably repeat what you said: "frustrated because you see marketing shifting to social media, but don't understand it well enough yourself yet," I will direct him to Paul Chaney's site. Anita,

I am in contact with the founder of an advertising agency and he would probably repeat what you said:

“frustrated because you see marketing shifting to social media, but don’t understand it well enough yourself yet,”

I will direct him to Paul Chaney’s site.

]]> By: Joel Libava http://smallbiztrends.com/2009/11/read-the-digital-handshake-to-get-started-in-social-media-marketing.html#comment-680931 Joel Libava Mon, 16 Nov 2009 00:39:29 +0000 http://smallbiztrends.com/?p=22371#comment-680931 Anita, You are talking about my feelings when I watch TV commercials! "Consumers have little trust in marketing messages, and, therefore, advertisers have to work much harder for their attention and, more importantly, their trust." There have been so many times that I've wanted to Tweet or just make a statement about some of the TV commercials that I see every day, usually at lunch. The one that really gets me amped up is the one with the gray haired gentleman selling me on the idea of buying gold, and quickly! My first thought every time I see that weak commercial is this; "This is NOT the time to buy gold. It's just a good time for THEM to make money from the folks that will buy it through them." Am I being skeptical, here? 80% of the commercials I see on TV have no credibility. I just don't believe the advertisers anymore. Transparency is not a popular buzzword on Madison Ave. Yet. The Franchise King Joel Libava Anita,

You are talking about my feelings when I watch TV commercials!

“Consumers have little trust in marketing messages, and, therefore, advertisers have to work much harder for their attention and, more importantly, their trust.”

There have been so many times that I’ve wanted to Tweet or just make a statement about some of the TV commercials that I see every day, usually at lunch.

The one that really gets me amped up is the one with the gray haired gentleman selling me on the idea of buying gold, and quickly!

My first thought every time I see that weak commercial is this;

“This is NOT the time to buy gold. It’s just a good time for THEM to make money from the folks that will buy it through them.”

Am I being skeptical, here?

80% of the commercials I see on TV have no credibility. I just don’t believe the advertisers anymore.

Transparency is not a popular buzzword on Madison Ave. Yet.

The Franchise King
Joel Libava

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