Comments on: Is Your Social Media Clap-on, Clap-off?

By: 25 Characteristics of Highly Effective Social Media Campaigns | Sociatic

25 Characteristics of Highly Effective Social Media Campaigns | Sociatic — Thu, 03 Jun 2010 12:48:38 +0000

[...] 1. Is Your Social Media Clap-on, Clap-off? [...]

By: Richard Potts

Richard Potts — Sun, 21 Mar 2010 22:10:30 +0000

Completely agree with your post, it seems that the problem is that marketing managers want to run there social media activity like their ad campaigns planning, running and then evaluating activity in nice neat segments.

By: Facebook User

Facebook User — Mon, 01 Feb 2010 14:07:06 +0000

Exactly…Social Networking ON-LINE is exactly the same (perhaps more 3-D) as social networking at your local Chamber of Commerce or networking groups. The people who stand out, make contacts & actively communicate with their peers are the ones who are successful.
Listening is usually the missing link in this complex problem & on-line social networking leaves a BIG gap for new people to fall into on that issue. It’s so easy to just spit out information & think that will bring business, reality is not so kind.
We each need to become fully developed walking, talking PEOPLE that “just happen to be” easily accessible on-line! Find a way to make yourself a resource & you will become successful.

Happy Tweeting, FaceBooking, etc.

By: Martin Lindeskog

Martin Lindeskog — Mon, 01 Feb 2010 04:05:37 +0000

Zane: Outstanding post! I will share this with several of my business contacts in the near future. I am applauding you, clapping with both my hands. We will continue our conversation on Friday!

By: Shawn Christenson

Shawn Christenson — Sun, 31 Jan 2010 17:58:58 +0000

Wow – this was really insightful for me. It brought to my mind so many things I had never considered. I’ve had a lot of potential clients and current clients ask me if I can do Social media for them. And I ‘can’ but I’ve said I felt it needed more discussion on the topic. No more discussion ever really happens.

But this is such a great point – that not only should more discussion happen but it shouldn’t be stepped into lightly just because it’s the ‘it’ thing to do as a business.

By: Nick @ Brick Marketing

Nick @ Brick Marketing — Sun, 31 Jan 2010 12:20:09 +0000

These are solid social media tips for any type of business. I have seen many companies in recent times take this clap off/on approach. I have always maintained that a solid social media marketing campaign is a long term one that evolves and builds as the business does. Also, social media is similar to SEO in that it take time, effort and a tremendous amount of patience and dedication to the medium.

By: Is Your Social Media Clap-on, Clap-off? | Small Business Trends | Seo Curacao

Sat, 30 Jan 2010 17:17:37 +0000

[...] more: Is Your Social Media Clap-on, Clap-off? | Small Business Trends Share and [...]

By: Neal Schaffer

Neal Schaffer — Sat, 30 Jan 2010 17:16:46 +0000

Excellent post Zane! You hit the nail on the head: social media doesn’t change the message, it only amplifies it. Social media will not save a bad product. If you have confidence in your product and your customers are happy, you should not be afraid of social media and should be absolutely embracing it. If you have unhappy customers and/or are not confident in your ability to deliver a quality product, social media may accelerate the opening of a huge pandora’s box.

@NealSchaffer

By: RedHotFranchises

RedHotFranchises — Sat, 30 Jan 2010 09:29:21 +0000

What a magnificent post Zane!
It has inspired me to do further research into my social media marketing tactics for a lot of adjustments to be made.
Thanks!

By: Joel Libava

Joel Libava — Sat, 30 Jan 2010 03:51:43 +0000

Awesome post, Zane. Possibly the best one I’ve read from you.

Two days ago, I started a new blog. A new little “project.”

I may have opened a can of worms in my industry with it.

I’ve officially “clapped it on” now, according to you.

And now, after reading your post here, it looks like I won’t be able to clap it off.

Thank you for making me think about the power of a clap.

(I think)

The Franchise King