Latest Stories for January, 2010
“Positioning: How To Test, Validate, And Bring Your Idea To Market” Is a Smart Book
What Is Positioning?
Who are you going to call when
You have to get a sample or package delivered overnight – guaranteed?
You want a pizza in 30 minutes or less?
You want to find something quickly on the web?
The companies’ names that came up for you hold that “position”…
Unleashing Bold Initiatives
I read a lot to get inspired for my cartoons. I read a number of blogs, magazines, newspapers, always on the lookout for words or phrases that pop out at me.
One day I was reading the business section, and I read about a company “unleashing a bold new initiative.” I kept reading,…
Organizing Perfect Events
So you’ve decided to host an event. Maybe it’s for educational purposes, brand awareness, networking, or entertainment. Whatever the reason, you don’t have a lot of time to dedicate to it, but you want to appear professional and minimize the time spent managing the event…
Massachusetts Election Results a Win for Small Businesses, says Advocacy Group
Oakton, VA (PRESS RELEASE – January 20, 2010) – The nation’s leading advocacy organization for entrepreneurs and small businesses expressed relief about the results of the U.S. Senate race in Massachusetts. The Small Business & Entrepreneurship Council (SBE Council) urged…
What Experience Are You Creating?
Somewhere along the line some marketer coined the term “point of difference” when advising companies how to stand out and we’ve been running with it ever since. We hear it at every turn – in order to attract customers SMB owners need to establish a POD and what separates…
Small Business Owners Lack Confidence in Obama Administration, Says Survey
COLUMBUS, Ohio (PRESS RELEASE – January 14, 2010) – As President Barack Obama approaches his one year anniversary in office, 80 percent of small business owners believe that small business initiatives are not a priority for the Obama administration in 2010. The survey, conducted in…
Begin Your Economic Recovery. Lower Your Prices Now!
What?
Is she nuts?
For those of you who have been reading the articles I’ve written during our current economic recession, you indeed may be wondering if I’ve lost my marbles. After all, throughout the recession, I’ve been telling you not to lower prices on your products and…
Photo and Video Producers Launch a New Online Venture
(PRESS RELEASE – January 11, 2010) – SBV Productions officially launched in Los Angeles, California. The on-line start up is the brainchild of Tim Ross and Paul Peltekian, co-founders of the hugely successful real estate on-line photo and video company Home View, LLC, and was created to…
Yelp Now Lets Customers ‘Check In’, Spread WOM
When I wrote my SEO Trends prediction post for 2010 I knew that mobile was going to be a big player this year. It’s been impossible NOT to see it with the rise of smart phones and the crazed adoption of location-based apps like FourSquare and Gowalla. And now we can welcome Yelp to the…
Media Momentum 2010 Awards, Call for Entries
(PRESS RELEASE – JANUARY 2010) — GP Bullhound are proud to announce the launch of the 2010 Media Momentum Awards.
The awards recognise Europe’s fastest growing and most innovative digital media companies. The event is considered a key calendar date for the industry.
The Top 50…
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