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	<title>Comments on: Public Relations Trends for 2010</title>
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	<link>http://smallbiztrends.com/2010/01/public-relations-trends-for-2010.html</link>
	<description>Exploring the trends driving small business</description>
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		<title>By: Marketing Media by vampyr &#187; The Follow Friday Blog, week 5</title>
		<link>http://smallbiztrends.com/2010/01/public-relations-trends-for-2010.html#comment-994716</link>
		<dc:creator>Marketing Media by vampyr &#187; The Follow Friday Blog, week 5</dc:creator>
		<pubDate>Sat, 12 Feb 2011 11:42:35 +0000</pubDate>
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		<description>[...] in business communications will weed the great PR executives from the bad.&#8221; Read it Follow Christine Perkett on [...]</description>
		<content:encoded><![CDATA[<p>[...] in business communications will weed the great PR executives from the bad.&#8221; Read it Follow Christine Perkett on [...]</p>
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		<title>By: My Blog Comments &#171; Entering the World of Public Relations</title>
		<link>http://smallbiztrends.com/2010/01/public-relations-trends-for-2010.html#comment-875186</link>
		<dc:creator>My Blog Comments &#171; Entering the World of Public Relations</dc:creator>
		<pubDate>Fri, 22 Oct 2010 01:54:54 +0000</pubDate>
		<guid isPermaLink="false">http://smallbiztrends.com/?p=25252#comment-875186</guid>
		<description>[...] Public Relations Trends for 2010, Christine Perkett [...]</description>
		<content:encoded><![CDATA[<p>[...] Public Relations Trends for 2010, Christine Perkett [...]</p>
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	<item>
		<title>By: Clear skies ahead &#171; Times they are a-changin&#039;</title>
		<link>http://smallbiztrends.com/2010/01/public-relations-trends-for-2010.html#comment-870721</link>
		<dc:creator>Clear skies ahead &#171; Times they are a-changin&#039;</dc:creator>
		<pubDate>Mon, 18 Oct 2010 19:28:52 +0000</pubDate>
		<guid isPermaLink="false">http://smallbiztrends.com/?p=25252#comment-870721</guid>
		<description>[...] is also changing the face of communication. I found this</description>
		<content:encoded><![CDATA[<p>[...] is also changing the face of communication. I found this</p>
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	<item>
		<title>By: Amanda</title>
		<link>http://smallbiztrends.com/2010/01/public-relations-trends-for-2010.html#comment-828017</link>
		<dc:creator>Amanda</dc:creator>
		<pubDate>Sun, 19 Sep 2010 19:01:39 +0000</pubDate>
		<guid isPermaLink="false">http://smallbiztrends.com/?p=25252#comment-828017</guid>
		<description>I really enjoyed your article! The way that you explained the trends and shifts in public relations was very useful, and I appreciate your insights. As I am beginning my career in the field, I am intrigued to learn about all the ways that we can use social media to interact, network, and market. It seems like almost every day social media is changing and shifting to include more opportunities for the PR expert. I agree that we need to embrace these opportunities and use them wisely to increase our audiences. Thanks for the article!</description>
		<content:encoded><![CDATA[<p>I really enjoyed your article! The way that you explained the trends and shifts in public relations was very useful, and I appreciate your insights. As I am beginning my career in the field, I am intrigued to learn about all the ways that we can use social media to interact, network, and market. It seems like almost every day social media is changing and shifting to include more opportunities for the PR expert. I agree that we need to embrace these opportunities and use them wisely to increase our audiences. Thanks for the article!</p>
]]></content:encoded>
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	<item>
		<title>By: What Small Business Can Learn From Fortune-500 PR Mistakes &#124; Understanding Marketing</title>
		<link>http://smallbiztrends.com/2010/01/public-relations-trends-for-2010.html#comment-801172</link>
		<dc:creator>What Small Business Can Learn From Fortune-500 PR Mistakes &#124; Understanding Marketing</dc:creator>
		<pubDate>Mon, 23 Aug 2010 16:32:09 +0000</pubDate>
		<guid isPermaLink="false">http://smallbiztrends.com/?p=25252#comment-801172</guid>
		<description>[...] small businesses and entrepreneurs need to know they</description>
		<content:encoded><![CDATA[<p>[...] small businesses and entrepreneurs need to know they</p>
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	<item>
		<title>By: Christine Perkett</title>
		<link>http://smallbiztrends.com/2010/01/public-relations-trends-for-2010.html#comment-772422</link>
		<dc:creator>Christine Perkett</dc:creator>
		<pubDate>Thu, 15 Jul 2010 19:32:32 +0000</pubDate>
		<guid isPermaLink="false">http://smallbiztrends.com/?p=25252#comment-772422</guid>
		<description>Drew, thanks for reading and commenting. I agree with you - a lot of folks think they can do PR well, and it&#039;s only worsened with the advent of social media. I wrote about that topic just over a year ago on my agency&#039;s blog, if you&#039;re interested - would love to hear what you think: 

Can I Do My Own PR?
http://bit.ly/ownPRppr

Cheers,
Christine
http://www.twitter.com/missusP</description>
		<content:encoded><![CDATA[<p>Drew, thanks for reading and commenting. I agree with you &#8211; a lot of folks think they can do PR well, and it&#8217;s only worsened with the advent of social media. I wrote about that topic just over a year ago on my agency&#8217;s blog, if you&#8217;re interested &#8211; would love to hear what you think: </p>
<p>Can I Do My Own PR?<br />
<a href="http://bit.ly/ownPRppr" rel="nofollow">http://bit.ly/ownPRppr</a></p>
<p>Cheers,<br />
Christine<br />
<a href="http://www.twitter.com/missusP" rel="nofollow">http://www.twitter.com/missusP</a></p>
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	<item>
		<title>By: 2010 年公共关系趋势</title>
		<link>http://smallbiztrends.com/2010/01/public-relations-trends-for-2010.html#comment-753512</link>
		<dc:creator>2010 年公共关系趋势</dc:creator>
		<pubDate>Thu, 10 Jun 2010 16:05:06 +0000</pubDate>
		<guid isPermaLink="false">http://smallbiztrends.com/?p=25252#comment-753512</guid>
		<description>[...] 来源Public Relations Trends For 2010 &#124; Small Business Trends [...]</description>
		<content:encoded><![CDATA[<p>[...] 来源Public Relations Trends For 2010 | Small Business Trends [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: January/Febraury Newsletter &#171; PRSA Sacramento Connection</title>
		<link>http://smallbiztrends.com/2010/01/public-relations-trends-for-2010.html#comment-715382</link>
		<dc:creator>January/Febraury Newsletter &#171; PRSA Sacramento Connection</dc:creator>
		<pubDate>Fri, 12 Mar 2010 03:07:55 +0000</pubDate>
		<guid isPermaLink="false">http://smallbiztrends.com/?p=25252#comment-715382</guid>
		<description>[...] Read the full story on PR Trends in 2010. [...]</description>
		<content:encoded><![CDATA[<p>[...] Read the full story on PR Trends in 2010. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Weekend Reading: My fav's from this week: 1/15/10 &#124; Heather Villa</title>
		<link>http://smallbiztrends.com/2010/01/public-relations-trends-for-2010.html#comment-697406</link>
		<dc:creator>Weekend Reading: My fav's from this week: 1/15/10 &#124; Heather Villa</dc:creator>
		<pubDate>Fri, 15 Jan 2010 20:44:14 +0000</pubDate>
		<guid isPermaLink="false">http://smallbiztrends.com/?p=25252#comment-697406</guid>
		<description>[...] Public Relations Trends for 2010 [...]</description>
		<content:encoded><![CDATA[<p>[...] Public Relations Trends for 2010 [...]</p>
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	<item>
		<title>By: Drew</title>
		<link>http://smallbiztrends.com/2010/01/public-relations-trends-for-2010.html#comment-695614</link>
		<dc:creator>Drew</dc:creator>
		<pubDate>Tue, 12 Jan 2010 14:02:54 +0000</pubDate>
		<guid isPermaLink="false">http://smallbiztrends.com/?p=25252#comment-695614</guid>
		<description>Hi Christine,

Unfortunately I do think that we may start to see PR lose a little ground, because too many celebrities, businesses, etc., believe that they can do a better job than the PR specialists they once had.

It will take a few damaging cases in order to build the importance of PR by a specialist.

Just look at Ashton Kutcher - he&#039;s doing okay boosting his brand on twitter without the help of a PR specialist.  But on the other side of the coin, which I think we&#039;ll need to see a lot more of, is the NBA player Gilbert Arenas after he made a few &quot;dumb ass&quot; tweets after his locker room gun incident.

It will be interesting to see how this plays out.</description>
		<content:encoded><![CDATA[<p>Hi Christine,</p>
<p>Unfortunately I do think that we may start to see PR lose a little ground, because too many celebrities, businesses, etc., believe that they can do a better job than the PR specialists they once had.</p>
<p>It will take a few damaging cases in order to build the importance of PR by a specialist.</p>
<p>Just look at Ashton Kutcher &#8211; he&#8217;s doing okay boosting his brand on twitter without the help of a PR specialist.  But on the other side of the coin, which I think we&#8217;ll need to see a lot more of, is the NBA player Gilbert Arenas after he made a few &#8220;dumb ass&#8221; tweets after his locker room gun incident.</p>
<p>It will be interesting to see how this plays out.</p>
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