Comments on: Twitter Begins adding Twitter Local Trends

By: Martin Lindeskog

Martin Lindeskog — Wed, 27 Jan 2010 21:15:25 +0000

Do you have to enable geotagging in the settings section in your Twitter account, if you want to use this new service?

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Wed, 27 Jan 2010 14:31:36 +0000

[...] Twitter Begins adding Twitter Local Trends | Small Business Trends [...]

By: Dave Talbert

Dave Talbert — Wed, 27 Jan 2010 12:49:26 +0000

The networking site, Twitter, has started adding its much talked about feature, Twitter Local Trends, which could help small business owners find out what’s hot in their local area. As the feature, still in its infancy, starts getting built further, allowing people to identify with a specific location will be a much desired thing. One will then be able to follow people only in one’s area to find potential partners and target one’s message to a much smaller and more relevant user base.

By: RedHotFranchises

RedHotFranchises — Wed, 27 Jan 2010 12:42:13 +0000

Very interesting post. I’m inclined to agree that Twitter may find that providing a more focused lens on local activities could be it’s killer app. It already has great appeal for communities, but localisation (with it’s already strong ability to help build international connections) could give it real appeal for many people who currently don’t see it’s point.

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By: Walt Goshert

Walt Goshert — Tue, 26 Jan 2010 21:45:38 +0000

To echo Greg’s comment, yes, this sounds like another bright, shiny, potentially useful tool, but isn’t the local business better served building relationships organically with the market Influencers and Connectors… and let them do the heavy lifting of spreading the message?

Hey, if you’re a local business and all you add is SPAM crap to my Tweet stream, I’m hitting Block and Unfollow.

By: Greg Elwell

Greg Elwell — Tue, 26 Jan 2010 21:17:13 +0000

I think there’s more to just the idea of location creating relevance in social media for SMB owners/marketers. There also has to be some compelling reason to connect, pay attention and care – as Joel and Robert point out.

I don’t think there’s a magic pill or application to take the place of the need to create value-based connections, and most often these occur organically, one-by-one with some effort and commitment. But, if Google local trends can be built out to help identify and one to establish connections – that could be a good thing. Also, I agree, it would be nice to see some standardization via the location setting.

Thanks,
Greg
Zephyr Marketing

By: Robert Brady

Robert Brady — Tue, 26 Jan 2010 15:46:08 +0000

I’ve had a chance to see the local trends, but without a city within hundreds of miles I just don’t see the benefit. I also agree with Joel that many of local Twitter users won’t interest me at all. I guess I like the idea, but how it’s implemented will ultimately make it or break it for me.

By: Joel Libava

Joel Libava — Tue, 26 Jan 2010 15:31:25 +0000

Lisa,

The issue I have so far with location based stuff-twitter, is that whenever I look for local Twitterati on my Blackberry, (I use Twixreme} all I get are folks who I would never want to follow. Ever.

Maybe Twitter can marry local trends with relevant folks based on one’s profile.

The Franchise King