I’ve always loved jingles. I’ve always wanted one for my web site. I found one that I thought was perfect for Ancestry.com once. I sung it to myself every time I heard their name.
So I was inspired by a small business that started over the holidays. People like case studies about how small businesses succeed with social media. Here is an example of a business that was started with social media. It was started, get this: over this Christmas and New Year’s, by a musician in Sweden who has never had a business online.
His name is Love Harnell and he’s a musician
I found out about Love Jingles through an email (great blogger PR) and then I called and got an interview with Love Harnell. I’m not used to calling men other than my husband Love but he let me know the Swedish pronunciation which is more like Louve (as in the Paris art museum).
He writes and performs jingles for brands. He makes a video of his performance and then promotes it. His story has been on Mashable and Adrants. Yahoo! has signed up to celebrate their 15 year anniversary with a jingle. So has a 12-step program (it booked 14 days to tell their story in song).
The idea is decent but it’s the way he markets it that people talk about
If you’ve heard of the Million Dollar Homepage or IWearYourShirt.com, this is in the same style. Here’s how it works – each day of the year you sign up to have a custom-made jingle and every day the price goes up. So on January 1, 2010 it cost $1 and then on January 2 it is $2. I got in for $85. You can upgrade to have your logo added on the video and on the blog post.
Time to Market and Costs
Time to market: a few weeks.
Cost to start: good luck, connections and talent.
Advertising: his friend Nils at Pronto Communication emailed 10 bloggers (which is how I found out about it), told his clients and the word started to spread.
Potential revenue if he sells every single day at the minimum price: $67,000.
How LoveJingles Works
Everyone gets a live recording of their jingle on YouTube, and a blog post with their video (in other words, customers help create the content). Then it’s promoted on Facebook, Twitter and Flickr. Even though it’s less than a week old just type Lovejingles.com into Google to see how many references there are to the site already (over 5,000). This is the new advertising.
LoveJingles.com was started in an industry that has been bleeding – music. It’s a perfect example of making something worthy of talking about (all done word of mouth). It has viral built right into it (meaning it markets itself by the great stories from the various people who’ve purchased jingles).
What can your small business do in 2010 to leverage social media and get a lot of buzz? It’s more about your imagination than your budget. Love has definitely Crushed It. Let this case study inspire you to do the same.