You may be asking yourself why both. Frankly, I wondered if these organizations competed with each other. So I set out to do some research and find out what the true value of each is to a contractor in today’s economy.
Angie’s List is an online resource for consumers to find reputable contractors. Members rate their experiences with contractors and any contractor who wants to advertise on Angie’s List must have a rating of B. Angie’s List was and is set up from the consumer’s point of view. As stated in a US News and World Report article, Angie’s List is “an invaluable repository of informed judgments on an increasingly deep inventory of service providers.”
The Better Business Bureau was started by the business community as a way to combat false advertising. The business community wanted to be able to protect those reputable contractors as well as the consumers. According to the BBB website, “It is a public service organization that advocates ethical, responsible conduct in the marketplace.”
There are some realities to the economic landscape of today.
- Money is tight. Discretionary spending is not as available as in the past.
- There are scammers out there; a tough economy increases the number of scams.
- People like to buy from people they know, like, and trust AND from people their friends and neighbors know, like, and trust.
Considering these issues, contractors are most likely wondering what they can do to secure the business that actually exists.
By registering with Angie’s List and the Better Business Bureau a contractor is accomplishing a couple of things.
1. Telling the world that they are reputable and licensed
Angie’s List and the Better Business Bureau provide consumers with critical information they need to make those buying decisions. Consumers know that with both organizations they can submit queries and complaints. It gives the consumer a partner in making sure they get their money’s worth.
Both of these organizations work to help not only the consumers but the reputable contractors. When you have these entities fighting for tougher regulations and resolutions for consumers it helps the decent contractors. These efforts help weed out the bad, disreputable contractors.
Everybody wins when a light is shone on those doing sub-par work or bilking consumers out of thousands of dollars. That is part of the benefit of these organizations.
2. Welcoming feedback and input regarding their services
By interacting with consumers, contractors are entering into relationships with future clients. Homeowners these days want to be able to investigate and then engage their vendors. When a contractor is registered with Angie’s List and the BBB they are basically saying that they are above board, qualified and quality companies.
Understanding that consumers are more discriminating contractors should want to know how they view a contractor’s work. When you think about it, the remarks made on Angie’s List are the equivalent of testimonials and referrals.
3. Utilizing effective marketing tools
When a homeowner contacts the BBB looking for information on contractors, the BBB provides them with a list of accredited contractors. This helps the homeowners and the contractors. The BBB is, in effect, referring the contractors to the consumers.
Angie’s List is a place more and more consumers turn to when looking for a contractor. Here they can find out from their friends and neighbors which contractors are worth their salt. Also, with Angie’s List, contractors with an overall rating of B or better have the opportunity to advertise. The information received by the consumer is the credibility of the contractor.
What better message can a contractor send than credibility? And the best part? This is where the consumers are going to gain information! So the contractors are fishing where the fish are biting – one of the best sales strategies around. This is the reason I believe contractors should join both organizations. It shows consumers they are reputable and serious about their business and the quality of their service. It provides the contractors with quality conduits to their prospect base. In a very competitive environment like the one we are in now, business owners need to use the best, most cost effective resources at their disposal. These associations are just that.