Comments on: SMB Owners: Are You Segmenting Customers?

By: Email IS Alive, But You

Email IS Alive, But You — Tue, 09 Nov 2010 06:02:19 +0000

[...] you have your list, you want to segment your customers by putting them in buckets to help you send the right message to the right person. Persona [...]

By: 6 Best Practices for Savvy E-mail Marketing

6 Best Practices for Savvy E-mail Marketing — Wed, 29 Sep 2010 13:01:30 +0000

[...] the more you can tweak your e-mail marketing so that it does. You can also use this information to segment your e-mails in the future to help you use persona marketing to reach specific customer types. This is where [...]

By: Jackie Parker

Jackie Parker — Tue, 31 Aug 2010 17:58:28 +0000

We have an affordable way to do the kind of analysis that Lisa describes. No need to buy expensive software. Load your customer data to http://www.harvesttrends.com and, for $6K per month, you can see the trends in customer behavior, and we can help you to identify those “buckets”.

By: SMB 2010 Market Trends – New Segmentation model “SMB Owner Personality Model”

Wed, 05 May 2010 05:18:30 +0000

[...] SMB Owners : Are you segmenting your customers? [...]

By: Chaitra

Chaitra — Wed, 05 May 2010 05:17:03 +0000

HI Lisa,
I was very impressed with the insights on segmentation. I am so much in aligment that segmentation must be about people not objects. I recently wrote a blog about new way of segmentation in SMB market called “SMB Owner Personality Model” and was created by Forrestor. When combined with your insights you have the power to win the hearts and wins for your customers.
Thanks for sharing..

By: uberVU - social comments

uberVU - social comments — Fri, 02 Apr 2010 16:20:05 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by petervis: SMB Owners: Are You Segmenting Customers? http://ff.im/-g1H5D…

By: The big shake out « David Stern CFO

The big shake out « David Stern CFO — Mon, 01 Mar 2010 19:49:36 +0000

[...] and marketing i.e. a plan AND execution; and 2) customer segmentation. Regarding the latter, writes Lisa Barone, “You want to segment customers by the common characteristics shown to affect [...]

By: Scott Zimmerman

Scott Zimmerman — Fri, 26 Feb 2010 17:24:39 +0000

Lisa, I want to speak with you regarding matching marketing messages to personal preferences, psychographics and even personality types. Scott Zimmerman: 330-848-0444 x2

By: Robert Brady

Robert Brady — Wed, 17 Feb 2010 19:08:13 +0000

Ever wondered why telemarketers frustrate you? They are mostly reading a script and not talking to you as a person. Developing personas will help you better tailor your communications, but remember that any time you’re dealing with a person one-on-one you should deal with them in a personal way.

By: marketing management software

marketing management software — Wed, 17 Feb 2010 17:24:55 +0000

CRM software can help automate the lead management & qualification process. Check out the Commence CRM Blog “Manage Those Leads!” here
http://www.commence.com/blog/index.php/2009/11/04/manage-those-leads