Small Business News: Online Video Explosion
Could 2010 be the year of online video marketing? Some experts believe so. Today in the small business news roundup we look first at ways in which businesses small to large are using video in new ways to market online as never before. If you have a small business site without a video component this may be the time to take your online marketing campaign to the next level. Plus read other news tips and info from the Small Business Trends team for March 29, 2010.
Marketing
Does your small business Website have video? More and more of your fellow small business owners are seeing the value of online video marketing. Take a look. ReelSEO
Even big time TV is getting into the act. Small businesses can take a cue from old school broadcasters too. WSJ
E-mail marketers are hip to video. Learn how to e-mail marketers are using sumptuous video to attract prospects for European travel destinations. Target Marketing Magazine
Policy
New savings plans for small business employees. How will proposed automatic IRA’s affect small business? Small Business Trends
Excessive regulation hard on UK small business. Is there a lesson here for small business policy worldwide? Cleardocs
Still no small business loans. With talk of a stimulus package to help small business loans, Joel Libava reports that, for franchises at least, there’s still nothing in the pipeline. The Franchise King
Operations
What is an Employee Stock Ownership Plan? Why are they becoming popular and are they right for your business? BusinessWeek
Is your business ready to sell? Amazingly, too many business owners don’t see how to build value in their business and make it attractive to as buyer. NYTimes Blogs
How to say no to clients? Referring potential clients to competitors is one option but how do you rid yourself of a difficult client. flyingsolo
B2B
Has social media changed the business-to-business marketing game? Well, yes and know says Bill Rice. Here’s why. Better Closer
Are you blogging for your B2B? If not you could be missing a huge component in your marketing strategy. Here’s why. Marketing Interactions
Social Media
A generation of sharing? How has the use of social media in business really changed the landscape? MyProjectTracker
Blogs are the hub of your social media campaign. Financial advisors, or any other small business owner for that matter, can benefit from examining their social media architecture. Wired Advisor
So many platforms. So little time. Don’t have time for Twitter/Facebook/LinkedIn? Check out this helpful tool. Catalyst Marketers
Personal Development
Keeping your business skills strong. Small business consultant A.Michelle Blakeley has some suggestions for keeping your skills honed. Simplicity Mastered
The Franchise King
Lead Blogger for ReachLocal
Owner of Work Life Organization
I know that Online Video is exploding, that is certain. I have read numerous case studies showing where companies have taken sales to the next level, so while 2010 might be the year for the mainstream, early adopters have already been in and played some serious ball. Just take a look for Will It Blend. Or a shameless plug for videos at the SmallBizTrends channel on YouTube.
Thank you for posting the link to my Animoto video short.
Let’s see if any bankers subscribe to Small Business Trends, and checked out the link above;
“Still no small business loans. With talk of a stimulus package to help small business loans, Joel Libava reports that, for franchises at least, there’s still nothing in the pipeline.”
The Franchise King
No question about the explosion in video usage…we deal with small business owners everyday and this is the only way they can level the playing field. In the past producing a video was prohibitive and only large corporations could consider such a venture. Video for advertising and promotion is now rapidly coming into the reach of most small business owners. Small business is the major economic base of the country, not large corporations, so this is a needed boost for them.
New York’s Premier Business IntermediarySM