September 19, 2014

Yelp Launches Free Webinars For SMB Owners

As part of their mission to bring value to small business owners, Yelp is introducing the Yelp for Your Business webinar series that will offer advice on how SMBs can market their businesses using the site. It’s a smart move for both Yelp and its users. And even better, the first one kicks off this evening!

Appropriately, the first Yelp webinar will help small business owners learn how they can use the free tools on Yelp to promote their business, which I think is an area where many SMB owners could use a refresher. Back in August, I wrote a post about how to get the most out of Yelp, which touched on some of the lesser known features that Yelp offers specifically for small business owners through Yelp for Business. They included things like the Yelp dashboard, real analytics and how to get more from your Yelp profile. Today’s webinar should go into some more detail on those and hopefully touch on some of the new additions.

As a small business owner, it’s really important that you take the time to sniff out Yelp and learn about all the ways it can help your business. From allowing you to fight back against inaccurate reviews, manage positive ones, and now even track consumer patterns, they’re providing a whole lot of data and opportunity that SMB owners will want to be aware of. These webinars should give SMB owners a lot of insight both on what’s available to them and how to be leverage it. There’s nothing better than hearing “how tos” directly from the source to give you a competitive edge.

These webinars are also much needed for Yelp. Yelp’s been a beloved part of the local search community for some time, but new rumors about impropriety and extortion at the site are once again spreading. By opening up the window a little bit, they’ll give everyone a closer look at how the site works and increase the transparency inside Yelp. [Though, I personally find Yelp to be one of the more approach companies on the Web.]

As mentioned, the first webinar takes place will take place today at 6pm ET (3pm PT) and will be focused on all the free tools available through the site. If you’re a small business owner curious about why you should leverage Yelp, or if just want some tips on how to get started online, I’d encourage you to check out the new webinar series. To get more info on today’s webinar or to register, head to the webinar site.

3 Comments ▼

Lisa Barone


Lisa Barone Lisa Barone is Vice President of Strategy at Overit, an Albany Web design and development firm where she serves on the senior staff overseeing the company’s marketing consulting, social media, and content divisions.

3 Reactions

  1. Webinars are a great medium to do a little hand-holding and this should address a main concern for SMB owners regarding Yelp, mainly that they don’t know how to use the site. The biggest hurdle is time, so showing that this is quick & easy should be the primary objective of this webinar. Will you be writing a recap anywhere Lisa (here or Outspoken Media?)

  2. We have a predominate salon in Los Angeles for the past 10 years and have been written up in over 60 magazines worldwide for being the “best of” and are on countless TV shows. We did not know what Yelp was until 2009 nor did we care. When we looked at Yelp and noted many good reviews. Then we started getting calls to “sponsor”- a sponsor is when you willingly give money to sponsor an event or charity. Lets use the real term when it pertains to Yelp- “pay to play buy having your name come up first on the search site”. We declined because in the past 9 years there has been no need to advertise on a search engine like Yelp to get our business. Then shortly after the decline a horrible review came on, then another two. We knew something was odd because the review referenced having their hair done by the owner during a time when the owner was out of the country filming. And one review that personally attacked the owner for his conduct outside of the business while he was working out at his gym. I contacted Yelp to have the reviews removed based on the reviewer’s violation of the Yelp’s Terms of Conduct and reviewers numerous unfounded accusations and inaccurate statements. The reviews were removed. However, shortly after that another review came up that stated “several years ago I got my hair done at” Most all of our good reviews were gone and only 3 remain. So, we “sponsored” or should I say payed the extortionist for 3 months, good reviews returned however no increase in revenue from Yelpers patronizing the business. Then as any smart business owner seeing no increased revenue we terminated the “sponsorship”. Just recently there is an update by the bad reviewer stating blatant lies & last week a scathing 5k plus review. Moreover, if you look at the stats on the “business trends page views” it has gone from sponsorship period of 148 clicks to 45 clicks, please note prior to sponsorship we were at 177 clicks per page. We just find this fishy. Our City Search is vastly different than Yelp’s, although we understand our business cannot satisfy everyone and there will be disgruntled clients that need to vent, Yelp’s conduct is unacceptable.

    We confider Yelp the modern day SCHOOL YARD BULLY. Its amazing how our business can be selected as on of the “Best Top Ten Cutters in the World” by ELLE UK magazine, “Best Salon” by ALLURE magazine 2007 & 2009 (voted by the subscribers), “Top Ten Amazing Blowouts” by INSTYLE, however on Yelp we only have 6 reviews.

  3. I attended the Yelp Webinar and it was not very helpful. Most all of the questions asked were answered with canned cut and pastes like, “A: If you believe any review of your business violates our Content Guidelines, please let us know by specifying the review and contacting us.” I wish there was a Yelp page for the Yelp webinars, I would have left a review.

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