As part of their mission to bring value to small business owners, Yelp is introducing the Yelp for Your Business webinar series that will offer advice on how SMBs can market their businesses using the site. It’s a smart move for both Yelp and its users. And even better, the first one kicks off this evening!
Appropriately, the first Yelp webinar will help small business owners learn how they can use the free tools on Yelp to promote their business, which I think is an area where many SMB owners could use a refresher. Back in August, I wrote a post about how to get the most out of Yelp, which touched on some of the lesser known features that Yelp offers specifically for small business owners through Yelp for Business. They included things like the Yelp dashboard, real analytics and how to get more from your Yelp profile. Today’s webinar should go into some more detail on those and hopefully touch on some of the new additions.
As a small business owner, it’s really important that you take the time to sniff out Yelp and learn about all the ways it can help your business. From allowing you to fight back against inaccurate reviews, manage positive ones, and now even track consumer patterns, they’re providing a whole lot of data and opportunity that SMB owners will want to be aware of. These webinars should give SMB owners a lot of insight both on what’s available to them and how to be leverage it. There’s nothing better than hearing “how tos” directly from the source to give you a competitive edge.
These webinars are also much needed for Yelp. Yelp’s been a beloved part of the local search community for some time, but new rumors about impropriety and extortion at the site are once again spreading. By opening up the window a little bit, they’ll give everyone a closer look at how the site works and increase the transparency inside Yelp. [Though, I personally find Yelp to be one of the more approach companies on the Web.]
As mentioned, the first webinar takes place will take place today at 6pm ET (3pm PT) and will be focused on all the free tools available through the site. If you’re a small business owner curious about why you should leverage Yelp, or if just want some tips on how to get started online, I’d encourage you to check out the new webinar series. To get more info on today’s webinar or to register, head to the webinar site.