Small Business News: Rise of The Technopreneurs

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So, if you haven’t already noticed, the technopreneurs are here to stay. In fact, they’re, as we suggest in our headline, “on the rise”. Whether it’s the high school senior serial entrepreneur or the small business owner who has figured out how to harvest the resources of Google or Microsoft’s cloud computing to create that next company, tech tools equal power. Web 2.0, in particular, is an important component of launching and running your business today. Read more to put the know-how of the technopreneurs to work for you.

Tech Trends

This high school senior is on her third startup! But, hey, you don’t have to be a teeny bopper to be the next serial entrepreneur. The tools of Web 2.0 allow anyone willing to put in the time and effort to harness the tools of the Internet and build the next great startup. Inexpensive and collaborative technology is allowing entrepreneurs to create unbelievable products and services even with meager resources and this environment of innovation should inspire entrepreneurs of any age to tap into the opportunities. Yahoo! Finance

Are you using Google’s huge customer data base? Sure, the Google search engine is often on the minds of small business owners when tackling Search Engine Optimization or advertising through Google AdSense. But Bill Rice has something else in mind. What if the vast site index created by Google could be searched for prospects or partners by focusing on searching for the people and the “pain” for which your business could be the solution? Better Closer

Microsoft has its head in the clouds. The software giant is trying to corner the market in a new industry aimed at supplying tools to small business in a whole new way. Recently, Microsoft introduced its Office Web Apps platform to offer a cloud computing solution to businesses wishing to use its classic collection of office software without purchasing it outright. For more read the full story. WSJ

Tech Tools

Mobile commerce tools fill a needed niche. Make no mistake. No matter how small a percentage of your total business they represent, mobile customers are a niche you can no longer afford to ignore…and it is a niche that will probably continue to grow. Time to get your head out of the sand and figure out what tools you need to take advantage of the opportunity. smallbiztechnology.com

At least one Web entrepreneur is sick of Twitter. Time wasting but essential, useful for networking but low in ROI (when the investment is time), the planet’s most famous microblogging platform is addictive, loved and simultaneously hated by many, especially business people who find its networking power seductive but the time and energy it sucks away from their most productive hours infuriating. Yet, like it or not, Twitter is here to stay and a must for anyone serious about marketing and networking online. Jim Kukral Dot Com

Don’t knock PowerPoint! After a New York Times article reported on criticism of the much relied upon presentation tool especially within the ranks of the U.S. military, columnist Carmine Gallo comes to the rescue. As we all know, the truth about any tech tool is that it is only effective when used correctly. Bloomberg Businessweek

Marketing

What is your business communicating? We could be talking about a local restaurant that fails to invest in a much needed makeover or a Website with poor functionality. When you start your business things may not always be perfect, but, as you grow, failure to pay attention to some of the most important details that go into a customer’s experience may cost you. In a world full of competition you can’t afford to get stuck in a rut. USA Today

Sales

Cold calling meets the Internet age. No, cold calling isn’t dead. It’s just using e-mail. Tibor Shanto insists cold calling is still an absolute necessity, especially in B2B business where it serves as a way to introduce yourself to other companies that may not even know you exist. But nowadays a well worded e-mail will serve as well or better as dialing up and being put on hold for an hour. Sales Blogcast

Operations

Want to go global? Hey, it’s easier than ever before and here are six tips to help you get started on the path toward global domination. As the technopreneurs know, however, the road to taking your small business global leads through technical innovation. Open Forum Innovation

Planning to launch that international brand for your small business? Better read this article first. The opening of international domains may really change the name of the game, not only for Internet marketers with English as their primary language but for a global branding philosophy that relied on all domain names using at least English characters. Better brush up on your Hindi. Tweak Your Biz

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