October 23, 2014

Small Business News: Tidbits and Tactics

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Small business takes many forms from bricks and mortar to online and digital. The possible approaches are equally diverse and depend on the specifics of your business. The following tidbits and tactics come from a variety of sources too, but our hope is that they will help you right now, where ever you are in your small business adventure.

Marketing

Do you really need to market to strangers? Sure, common sense might tell us. How else can you build your business and expand your market? But marketing to strangers can be expensive and less effective than focusing on the core of true fans your business or organization already has. Those fans in turn tell their friends who will be much easier for them than for you to win over. Seth Godin’s Blog

People don’t buy what you do, they buy why you do it. If you want to be inspired by a completely different take on why some ideas are a success while others fail, watch the video at this link as Simon Sinek explains the idea behind how innovation really happens. From Apple, to the Wright Brothers to Dr. Martin Luther King Jr., Sinek looks at the ingredients behind the successful spread of a new idea. Feld Thoughts

Creating the Pied Piper effect. OK, we all know the importance of Facebook for marketing a business. You can use Facebook for building a community and collecting fans with the hope this will all convert to brand recognition and sales. But it turns out the hardest part of all this is creating a presence and content people want to follow? Tweak Your Biz

Five seasonal marketing tips. Summer’s here and the time is right for…er, summer marketing. Yes, summer is almost upon us, and, believe it or not, this warm and sunny season can be a great time to grow your business. Read the suggestions listed and then come up with some creative ideas of your own. Business.gov

Self-development

Are you a born leader? Is there really such a thing? Many small business owners seeking to grow their companies perhaps even into larger businesses may worry they don’t have what it takes. When it comes time to bring on more people and manage their work, can you rise to the challenge? You may have no experience managing and nothing more than your vision to guide you, but don’t worry. Leadership is learned. A VC

What’s the difference between being assertive and being aggressive? Learning to be more assertive is learning to speak your mind about what you want and feel. It can be an invaluable tool for an entrepreneur. Remember that embracing the importance of your own wants, needs and desires is critical but assertiveness should not involve being hurtful to others unreasonably. Learning the difference can be a critical life lesson. Open Forum Innovation

Business Blogging

Planning to run your blog like a small business? Approaching your blogging not simply as a marketing tool but rather as a business requires a much different approach. And it requires a business plan. No, the plan doesn’t need to be elaborate. But deciding how much readership you would like to have and how much revenue you would like to bring in are good places to start. BloggingTips

In search of a business model for blogging. Martin Lindeskog has removed some advertisements from his blog while adding others including some affiliate programs and a new Swedish product that helps bloggers earn money from their work. It’s all in the name of finding the right “fit”, he says. Through it all, Martin remains focused on improving his blog (his product) and his audience (customers.) All part of making a small business out of any blog. Ego

Operations

“Moments of truth are pathways to change.” Unfortunately, too often we try to ignore these moments precisely because it is uncomfortable to make the changes these breakthroughs in our business and personal lives require from us and painful to examine the failures they expose in our neat and ordered plans. Embracing them, however, may be the single most important decision for any entrepreneur. Here’s why. Open Forum Innovation

When you don’t want to spread the word. There may be times when you’ll need to do the reverse of marketing for your small business, when it’s critical to keep things under wraps and away from the prying eyes of competitors. Learn more about the non-disclosure agreement, what it does and how and when to use it. Business.gov

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  1. Thank you very much for including my post, Support Bloggers with Flattr. I am flattered! :)

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