Small Business News: Blogging For Business
Blogs aren’t just for personal journaling anymore. In fact, they may arguably be the most powerful marketing tool on the planet. Few marketing efforts will generate more leads at a lower cost. Of course, blogging is also a craft, so don’t expect miracles over night. Perhaps the best advice, as Bill Rice suggests, is to get started. See what blogging can do for you.
Blogging
Tips for sales bloggers. Bill Rice insists there may be few more powerful sales tools for your small business than a sales blog. Just be sure you use it correctly. In this post, Bill gives some tips for turning blog posts into sales and bringing customers to you. Better Closer
Zombies, Armageddon and business blogging. Blogging may be the most cost effective method of marketing a small business available. It’s completely free and Jerusalem-based Yonatan Maisel claims to have gotten most of his business that way. So then why don’t more business owners make more effective use of their blogs? The Yonatan Maisel Blog
Someday soon all good sales reps will blog. Why? It’s the best way to communicate your expertise to prospects. In this short podcast, Todd Youngblood tells sales reps why there’s no excuse for not blogging. And, of course, that also means there’s no excuse for small business owners not to start doing it. Todd Youngblood’s “SPE” Blog
Marketing isn’t the only small business topic to blog about out there. But with marketing blogs and particularly social media marketing blogs attracting the lion’s share of blog readers and traffic, what’s a blogger on other small to medium sized business topics to do? My Project Tracker
Social Media
(Social media, like blogging, is beginning to be recognized for its marketing power. But the dynamics of social media remain a mystery to some while others doubt its value and point to a lack of data to show its effectiveness. In the following posts we look at a number of different points of view on the topic. What’s your take?)
Advice from a social media groupie. To what extent is being successful in the realm of social media like being the passionate fan of a rock band or other musical group? We are just beginning to get the idea that brands must have passionate followers and supporters. We are just beginning to understand the marketing value social media can bring our businesses. But again, is passionate involvement the key? BizSugar Blog
Sound and fury signifying nothing. Small business leaders will tell you about the importance of social media to their marketing campaign. But how can you be sure social media is working for you? Without some decent metrics, Joe Panettieri insists your company may be engaged in a noisy waste of time. MSPmentor
The power of “Power Friending.” Can the bonds established through online connections be greater than those we share with others in close geographic proximity? Can relationships forged based on similar interests and pursuits in the digital world actually be more effective than those in the offline world? And what can all this mean to our small business relationship building? In this podcast interview with Power Friender Amber MacArthur, we get a closer look at a whole new kind of business relationship and yet another use for social media. Duct Tape Marketing
Events
Workshop will examine social media for tourism business. You may think blogging and social media are only for eCommerce and other Internet-based business. But how can social media marketing be used for small businesses based on tourism? Becky McCray, a small business and tourism expert, has developed a program to help tourist driven small business harness the power of the social Web. Small Biz Survival
Book Shelf
The social media mob? In the midst of the rush for small business to become involved in blogging and social media, Pierre DeBois reviews a book by social critic Lee Siegel questioning, among other things, the impact of digital media on trust and value. Small Business Trends
Products
Online conferencing and eCommerce tools for small business. New online conferencing and eCommerce platforms will move more of small business interaction to the Web where blogging and other social media marketing and sales efforts are already in full swing. These new tools specifically designed for small to medium sized businesses may further intensify the amount of business you do online. Small Business Trends
Blogger, writer, social strategist
Co-author of Barack 2.0
Founder of BackupMyInfo!
Blogs and social media sites are now not only used for sharing information but also a very efficient tool for online marketing. These help small and medium businesses a lot in the competitive market.
Blogging is about being accurate and adequate. I think that blogging’s best benefit comes from its incredibly high rate of responding to customers’ requests and ideas. And, of course, it’s very important to keep posting.
Lloyd Burrell
Publisher
Big Business blogs can add value to your business, create loyal customers and build confidence in potential customers. On the other hand, bad business blogs, business blogs, or incompatible, can have a negative impact on your brand.
A blog can help show customers that there are real people they can interact with behind the services and products you offer. A personal touch, something you cannot always realize with a website. People will probably be more inclined towards doing business with companies they can personally connect with. So a blog is an essential tool that complements a website.
Thanks for including our post in the blogging section. I really enjoyed the review of “Against the Machine” – my interest is piqued – will look at it more, thanks for sharing.
your right! Social media via blogging is unbelievable now.
I think social media plays a big role in many online businesses today. Thanks for sharing this post. If you get the chance, feel free to visit my site.