Small Business News: The Social Media Trend
Social media as a small business tool is definitely no fad. Look at how social media, from blogs to Twitter to Facebook, has changed the way businesses operate, market their products and even attract their customers. No big offices or big marketing and advertising budgets are needed to push your brand today. This small business roundup at Small Business Trends looks at how social media and other trends have changed your business (and those of your competitors) forever.
Social Media
Is social media here to stay? Yes, indeed, says Marylin Oliver, who did a presentation recently to small business leaders still unsure whether social media is just a fad or something long term for small business strategy. Download Oliver’s full presentation on social media at the above link as well. MPower Philosophies
Multiplying your content options. Social media marketing from blogging to Facebook to YouTube is about creating content. Lots of content. Traci Haynor Vanover gives us an overview of repurposing your content in a variety of mediums: audio, video and blog posts. Get more mileage out of all the content you produce. Promo Diva
Branding
More than just networking and marketing. Social media is a new and potentially inexpensive way to brand your small business too. What is your company’s mission or mantra? What do you stand for? Who are the people behind your products and services and what is the passion that drives them? Remember, social media is a conversation first. It’s time to start communicating The Huntsville Item
Social media in a flash. Sure we know the importance of social media for your small business. But what about the time constraints? Facebook, Twitter, LinkedIn, your blog and all the other social media services out there: It can become so time consuming. And when do you get a chance to actually run your business with all this stuff going on? Here’s a disciplined approach to handling social media without taking much time to do it. The Service Coach
LinkedIn tips crucial to small business. It’s the other social media site. Unlike Facebook or Twitter, LinkedIn has awesome tools for small business owners particularly helpful for B2B and networking purposes. In the above post, Marylin Oliver explains the three important tips for maintaining your business reputation on this top business platform. MPower Philosophies
Avoiding the Linkedin Bermuda Triangle. It can be a great social media home for small businesses, but loosing track of your contacts can be tough and it’s pretty easy for contacts to disappear from your radar screen as your list of connections grows. Fortunately, LinkedIn is much more than just a digital rolodex, and powerful social media tools make it easier to keep your network from disappearing. Tweak Your Biz
Blogging
Want half a million visitors for your blog? Blogs can be the key to success for many an online business and though attracting relevant visitors can sometimes be more important than sheer numbers when it comes to blog traffic, who wouldn’t want to attract half a million visitors in the first six months? SimplyZesty
Not just for marketing. Blogs and other social media can do more than just promote your offline or online business venture. A variety of tools can turn blogs themselves into profit centers. Here are eight power tools to get you started when turning your blog into a money making business in its own right. SocialMouths
Offline tips.
How do you give your offline business a professional image? Starting a business and want to keep your overhead low? You don’t need an office to have a professional business address. A private address like a local post office box is one inexpensive way to reap the benefits of a business address without the negatives. StudioKraft
Book shelf
How to Flip the Funnel. Ivana Taylor reviews Joseph Jaffe’s new book on changing the approach to sales in small businesses. Bringing customers and clients into your company is not like it used to be. New priorities and a new way to move forward when attracting prospects are explored in this guide, plus a whole new way to look at your small business and how you seek revenue. Small Business Trends
VP of Marketing, Infusionsoft
Very true – social media here to stay.
Thanks for the mention!
Great presentation – thank you for sharing. Excellent – I’ll be spinning this out on FB and Twitter!
@HeatherEColeman
@CareerSavvy
Thank you for this great article! Definitely some great advice on using Social Media to improve a business.
Social media is here to stay and any progressive firms needs to think of this not as a burden, but an opportunity. It’s been my experience that adding a blog is a great way to add information and build customer relationships. You can check out my blog at http://www.storesupplyblog.com for an example.
In my opinion, social media–if you can’t beat it, might as well join it and now its time to embrace it.
Great article. Very true but what I find daunting is how users fail to grasp the difference in social media. Twitter is most effective as a prospecting tool much like an email blast; facebook is an excellent repository but if you try to use it to prospect you’ll alienate people.
In my blog Ingenious Business at http://bizmd.blogspot.com/ I talk about this. Look for Marketing pt 2.
Cheers!