Small Business News: The YouTube Entrepreneurs
With the success of YouTube and its many clones and imitators, the age of online video is upon us giving rise to a new breed of entrepreneur using online video marketing as its chief tool. In this new environment of increased popularity, better bandwidth and dropping production costs, it makes sense for the rest of us to get aboard as well. For many reasons, online video’s time has come and those small businesses who aren’t trying to figure out how to use video in their marketing efforts may soon be left behind.
Customers
The market is here. A recent study suggests that half the users online now watch online video clips at least once a week representing a huge number of prospects in front of which to get your message. The data suggests other important information about the evolving online video audience and how they prefer video messages on the Web. How can you target this growing market for your small business? NewTeeVee
More data for your online video campaign. The full study conducted by Frank N. Magid Associates Inc. sponsored by video site metacafe gives some helpful details about the composition and behavior of the audience for online video marketing. If you plan to head into this growing new market, you will discover some valuable information here that will help you in your new campaigns. Magid Media Futures 2010: Online Video
Tech
How the iPhone4 may make video marketing mobile. Justin Foster gives this overview of his new Apple acquisition particularly focusing on its enhanced video features. If this device is the forerunner of other smartphones to come, how will this change in the way online video is consumed transform the use of video for marketing to prospects on the run? The Video Commerce Consortium
Small business video on a budget. Launching your small business into the world of online video marketing need be neither expensive nor complicated. Jason Kienbaum gives this brief overview including features and a video tutorial of the Flip Mino Camcorder. Video technology brings online video production within easy reach of the small business entrepreneur without the need for expensive equipment or professional video production services. Business Done Now
Marketing
Tips for online video marketing. It’s not as hard as you think. Creating an online video campaign for your small business can be simpler than many small business owners might believe. The best idea is to get started and here are some suggestions to show you how. Costs are low making experimentation possible. Follow the tips in this post to learn more. Social Media Examiner
Advertising
Online video ads outperform TV. Numbers from comScore indicate that the online video audience is increasing, with about 183 million people in the U.S. alone watching an estimated 34 billion clips averaging about 100 YouTube videos per person in May 2010. But equally important is that online videos outperform more expensive television commercials across the board. ClickZ
Online video drives sales more effectively than television advertising. The usefulness of video not only for online marketing but also for online sales is proved by a growing body of data and research. But before you launch into the online video marketing world, consider your audience, prospects and customers. Is video right for them? And what kind of video will work for you? MarketingMag.com
Trends
Using video with your e-mail marketing campaign. See this slide show on the growing relationship between online video and e-mail marketing. Of course, everyone knows that the market for online video is growing while the cost of producing that video drops. But how is online video interacting in the marketplace with another popular online tool, e-mail. If e-mail marketing is already a part of your small business strategy, how can you marry it to the popularity of online video to take your campaign to the next level? Justin Foster
Demographics
Online video audience at a glance. Who are your viewers? What do they want from you? How do they feel and how do they view, upload and share videos on the Web? This overview of the audience for online video helps small business owners planning to enter the field gain insight into how to tailor their message for an evolving audience. Tammy Camp
Social Media
Online video and social media can be a potent combination. Though Colgate is hardly a small business, this case study of the company’s attempts to introduce a new product to a unique target audience mainly through video shared on social media like Facebook and Twitter should inspire even the smallest entrepreneur with ideas about how to reach a massive audience. eMarketer
Affiliate Program Manager of Jenson USA
Founder of Small Business Trends
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I definitely think Youtube is a great tool. It’s nice with all the tools online that you don’t have to be a video expert to make one that’s effective and successful too!
Great resources listed. Video rocks!
Now excuse me while I find some new batteries for my Flip…
The Franchise King
good information but with so much out there already how can I com up with original content
YouTube is awesome – but don’t forget that most video viewing happens OUTSIDE the top 25 sites. All true. We blogged about it: http://blog.buto.tv/news/most-online-video-viewed-outside-the-top-25/
Fantastic post – packed with everything you need to know about video. Any business that is considering using video should read through it and save it for future reference.
There’s no doubt that video is a powerful way for small businesses to attract new customers from the Web. In fact, BIA/Kelsey Group, a leading industry analyst firm, reported that 26% of people who view a video ad online visit the store and 21% make a purchase. But if doing it yourself seems intimidating or too time consuming there are other options out there.
Companies like TurnHere (where I work) make video easy for small business. We handle everything from a stress-free, professional shoot at your place of business, to getting your video in front of potential customers across the Web on sites like Facebook, YouTube and Google. And it costs much less than you think. It’s an affordable and easy way to take advantage of the power of video without trying to tackle it all on your own.
Thanks for the great information and please keep the video ideas coming. With more than 34 billion videos viewed each month, there is certainly a huge opportunity for local businesses here.
[...] video’ing themselves. Other called them self-obsessed weirdos. However, the number of people making a living from YouTube is scary. Scary amazing. Comedians, musicians, parody kings – they’re all flocking to [...]
[...] for video