Video is hot. It is talked about by most small business marketing gurus and it seems like such a popular, practical method to get the word out about your business. But where do you start? Techsmith’s Camtasia Studio 7 is one easy way to create a simple video about your company, even without…
The concept of time, when you really start to think about it, is strange. Take seconds, for instance. How long can you stay underwater without having to come up for air? Twenty seconds? Thirty? Forty? A minute? I’ll bet that those seconds seem really long.
Do you think that 12 seconds is a…
Last week Facebook unveiled Facebook Places and it’s exactly what you’d assume it is if you’ve spent any time on the Web over the past six months. Like many sites/applications that have come before it, Facebook Places allows you to see where your friends are and to share your location with…
Round Rock, Texas (PRESS RELEASE – August 24, 2010) – Dell Small and Medium Business evolves Take Your Own Path beyond featuring real customer “heroes” in advertisements to building online and offline resources that offer no-nonsense advice, definitive technology solutions and…
Small business connection has always been a key component of success, connecting with customers, with prospects, with partners, with suppliers. But in a new digital world the tools of communication have evolved into vast networks allowing small businesses to reach far beyond their home town, their…
Indianapolis (PRESS RELEASE – August 23, 2010) – THE HEAVYWEIGHTS is launching Social Move, a 60-day program to help organizations create a social media program that’s proven to increase sales, profits and reputations. Clients of this program include Roche Diagnostics, Indiana…
Look at your brand. . . now back at me. Now back to your brand. . . now back to me. Sadly, I’m going to tell you what you don’t want to hear about the Old Spice campaign.
Old Spice gave us a campaign that was equal parts entertainment, traditional television advertising and YouTube social…
I’ve been reading and writing about this issue for so long that I almost can’t believe it’s still an issue—but a plethora of data shows that women business owners are still falling woefully short when it comes to obtaining venture capital.
While some 41 percent of privately held U.S.…
Small businesses are much less important in technology-intensive industries than in the rest of the economy.
They account for a slender portion of high tech sales. A recent report by the National Science Foundation (NSF) indicates that, in 2008, businesses with between 5 and 499 employees…
New York (PRESS RELEASE – August 23, 2010) – With US companies estimated to spend over $1.3 billion in social media in 2010, one 25-year-old social media entrepreneur is taking advantage of the fact that online businesses are willing to invest large sums of cash to buy…
Blogger, writer, social strategist
Co-Founder of Understanding Marketing
