Small Business Trends

Planning a new small business? You may want to consider doing it online. In this small business news roundup, we look at a variety of tools and tips for operating your business in the online world…or at least for marketing it there. Enjoy this latest list of tips and tricks for online small business from Small Business Trends.

Social Media

Do you know Facebook etiquette? It may be one of the biggest boons to small business yet allowing a kind of networking and marketing never before imagined at a low cost. But how you conduct yourself on Facebook can definitely impact your level of success. Here are some simple tips. examiner.com

How to master content marketing. Doing business online often means engaging in some kind of content marketing, from blogs to PR Website submissions to video and audio. Mastering content marketing means learning to create content on demand in order to cleverly market your content online and off on the way to success. Sociatic

Website Tips

Tips for your small business Website. It might be assumed that your online business would need a Website, but how do you go about creating the perfect online presence for your cyber business. A few tips about how to manage this most important of all projects should put you on the right path. les proctor direct

Online solutions for offline business. Surprise, surprise! A recent TechCrunch Social Currency CrunchUp revealed numerous non-tech businesses making big use of online tools, mostly social media tools to market products offline. What could an online approach do for your bricks and mortar small business? Network Solutions

It’s all about the bounce rate. Want to know why your Website isn’t giving you the business you had hoped for? Have you considered your Website’s bounce rate? This is the number of people who arrive at your Website and leave immediately because they did not find the content they were expecting. Here are some ways to address the problem with bounce rate on your Website. Business Done Now

Content Marketing

Making money from your business blog. Should you make money from your business blog or not? Online entrepreneur Ivan Widjaya has some observations about the positives and negatives of using advertising revenue generation from your blog. Some will say it isn’t a good idea to earn money from a business blog that you want to use to spread ideas and build branding. Ivan would disagree. Noobpreneur.com

How important is content to your small business Website? Well, really important. Let’s just put it that way. Unfortunately, small business owners sometimes focus on the Website first and leave the content as an after thought. This may be a mistake since your content can be the key to explaining your product or service. Consider the importance of content as well when creating a Website. Global Copywriting

Tools

More than just a digital rolodex. Sure, it started as a way to collect and connect with professionals across the globe like some huge collection of business cards, but today LinkedIn is so much more, and the way you use this and other resources to represent yourself professionally online will go a long way to establishing your success as an online entrepreneur. Business Growth Insights
New social tools are part of many applications now. Constant Contact is no exception with these new tools allowing you to do social media marketing while creating newsletters for clients and partners. Travis Campbell gives us an overview of what can be done with the new add on. Meanwhile what other tools have you seen with new social add on features? MarketingProfessor

Startups

Whether online or off, bring the right approach to your startup Online small business has essentially changed the game. The cost of starting a business, especially a small, one person venture, has never been more affordable. But understandably there are other considerations that make a business a success. For example, don’t make the mistake of exchanging motion for momentum in your new business. Startup Professionals Musings