Have you ever wanted to ask a question of Zappos’ celebrity CEO Tony Hsieh? Well here’s your chance.
This Friday Tone Hsieh will be interviewed live by Big Think (simulcast on the Web). You can attend the live webcast online and if you like, ask a question in advance for Tony to answer.
The topic is “Marketing to the New Customer”:
“Today customers have higher expectations of companies and brands. They have evolved into enlightened consumers and have the power to propel brands to tremendous success. “
I will be following the session and providing commentary live on Twitter during the event. And I’m also collecting questions to ask him.
To ask a question of Tony, simply include it in a comment below. You can also tweet it to me @smallbiztrends using the hashtag #hpio and I will make sure your questions get passed along to him. I can’t guarantee he’ll have time to answer all of your questions – but I can guarantee that I will definitely pass them along.
Here are some questions that have already been floated by members of the Small Business Trends community:
1) From Cathy Larkin of @CathyWebSavvyPR ~ “Zappos is a big company now. What tips can you give a smaller company for connecting with customers via technology? How can they start?”
2.) From TJ McCue @TJMcCue ~ “What one customer service challenge honestly challenged you directly? Was there one where you had to personally get involved for your team?”
3.) From Cathy Larkin @CathyWebSavvyPR ~ “How do you define “The New Customer” & what is one surprising thing we may not know about them?”
4.) From Robert Brady @robert_brady ~ “How does Tony document the experiences that he advocates in his book “Delivering Happiness? I would love to know how he captures the experiences.”
5.) From Cathy Larkin @CathyWebSavvyPR ~ “What is one surprising thing we may not know about “The New Customer” and what’s one myth about them?”
I’m sure you can think of many other great questions. Here are the event details:
What: “Marketing to the New Customer” live interview with Tony Hsieh, CEO of Zappos – will be simulcast on the Web
When: Friday, September 24, 2010 from 2-3 pm PST/ 5-6 pm EST (New York time)
Where: Online at INPUT / OUTPUT
Registration: Not required
Hashtag for tweeting on Twitter: #hpio
P.S.: Many thanks to HP, which is bringing us this event, and whose sponsorship of this site makes it possible for the Small Business Trends community to have this opportunity to participate.
Just finished “Delivering Happiness” audiobook – Really enjoyed it!
When you were first approached with the Zappos opportunity, nobody was selling shoes online. There was a small mail order market.
Fast forward and Zappos has created a huge market. As you look back, did Zappos LEAD MORE (market, advertise & promote this concept) or FOLLOW MORE (listen to the customer and give them what they want)?
Anita,
This should be a fantastic hour for all who can attend. He’s done an amazing thing with a mail-order company.
(And to think it’s centered around something as simple as stellar customer service..)
The Franchise King
You have emphasized in your book that hiring the right employees makes all the difference. Can you explain one more time top 3 things you look for in your employees?
Thanks