Recently I got a press pass to attend the BlueGlass online marketing conference in Florida. One of the highlights of my visit was a demo of a new product called CopyPress.
CopyPress is an outsourced content-creation service for online content. If you need content created for a blog or website, or a white paper or other use, CopyPress streamlines the process of commissioning that content.
As a customer of the service, you go to the CopyPress website and order the content you need. Then CopyPress finds the writers and manages the process from start to finish. Eventually the content is delivered back to you via the CopyPress Web platform in a variety of formats ready for you to download or publish to your own website.
As a customer, you place your order, pay for and receive your ordered content online. But behind the website, there are still human beings — writers — delivering a creative service. This is not machine-generated content (the scourge of the Internet!).
ADVANTAGES OF ONLINE SERVICES
CopyPress is fundamentally a service that has been “productized” and given a Web interface. Regular readers know that I am fan of this type of business model. It is a business model and delivery model that’s getting more common today. (Other online services that I’ve reviewed include PointBanner.com for getting banner ads, and LogoWorks.com for getting logos.) I think such online services empower small businesses, and offer distinct advantages:
- Speed and convenience — CopyPress is designed to make it relatively fast and easy for you to hire Web writers online. You go to one central place and deal with one entity, instead of having to recruit and hire individual freelance writers every time you need one. That’s usually less work and time commitment for you as the customer.
- Self-serve, 24/7 — Services like CopyPress have another advantage. You can take advantage of the service on your own schedule 24 hours a day, 7 days a week. So if you are like me, and need to work in the early mornings, late evenings, weekends or holidays, an online service is ideal.
- Lower cost — CopyPress has developed technology that has streamlined processes for the customer-facing front end, as well as the back-end interaction with the writers. This technology and process standardization presumably keeps their costs down — cost savings they pass on to you.
But CopyPress is not a writers’ marketplace nor a freelance writers’ job board. You don’t put out writing jobs for bid, and then have to select individual writers and negotiate prices. Instead, CopyPress manages the process of creating content for you. CopyPress hires qualified Web writers who not only can write well, but understand search engine optimization. CopyPress assigns your project to a qualified writer. CopyPress checks work for plagiarism and if you request it, for SEO benefits. CopyPress also has an editor review the content and send it back to the writer for revisions if it is not acceptable quality. You then have the ability to review the content and ask for revisions, also.
At the time of this writing, CopyPress’s typical prices range from $5 – $40 for an ecommerce catalog description, to $10 – $60 for a blog post, to $20 – $200 for a whitepaper. However, numerous factors come into play, including length and customization required, and prices may vary. CopyPress also provides bulk pricing for large packages of content.
CopyPress is not going after the cut-rate market that some content services go after. The company is positioning the service as a middle-range offering — above the low-end content creation services, but not as expensive as some high-end custom content.
CopyPress is still in a controlled public Beta. Right now if you want to use the service, you have to apply on the website. CopyPress, created by the BlueGlass online marketing agency, is only accepting a limited number of of Beta users at this time.
I have not yet tried the service myself, although I am considering it. Would love to hear from anyone who has tried it, and your impressions. Please leave a comment below sharing your experience.