November 1, 2014

Spotlight on Marketing Books: Small Business Book Awards

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Without marketing, nobody knows you exist.  In fact, your business could be truly awesome, but only you and your intimate set of clients or customers know it.

Marketing gets the message out.  If your product or service is as good as you KNOW it is, somebody will want what you have to offer.  Marketing is the key to getting their attention.

And that brings us to the 5th article in our series highlighting the nominees for the 2010 Small Business Book Awards.  Today we shine the spotlight on marketing books.

Vote! 2010 Small Business Book AwardsI know it’s easy in the press of day-to-day business to put marketing on the back burner.   But it’s a new day and time to learn more.

A total of 30 marketing books have been nominated to date.  And the Marketing book nominees are (so far):

The 1% Windfall
How Successful Companies Use Price to Profit and Grow
by Rafi Mohammed

The 24-Hour Customer
New Rules for Winning in a Time-Starved, Always-Connected Economy
by Adrian C. Ott

31 Days to Greeting Card Marketing Mastery
by Bruce Brown

37 What Were They Thinking Moments In Marketing
by Olalah Njenga

Advanced Web Metrics with Google Analytics, 2nd Edition
by Brian Clifton

Attention! This Book Will Make You Money
How to Use Attention-Getting Online Marketing to Increase Your Revenue
by Jim F. Kukral

Brains on Fire
Igniting Powerful, Sustainable, Word of Mouth Movements
by Robbin Phillips, Greg Cordell, Geno Church, Spike Jones

Brand Zeitgeist
Embedding Brand Relationships into the Collective Consciousness
by Chris Houchens

Competitive Selling
Out-Plan, Out-Think, and Out-Sell to Win Every Time
by Landy Chase

Connect, Communicate, and Profit
by D’vorah Lansky

Conquer the Chaos
How to Grow a Successful Small Business Without Going Crazy
by Clate Mask, Scot Martineau

eProfitability
Profit-Driven Interactive Marketing
by James Shore, Matt Collins, Anthony Verre

Flip the Funnel
How to Use Existing Customers to Gain New Ones
by Joseph Jaffe

Get Seen
Online Video Secrets to Building Your Business (New Rules Social Media Series)
by Steve Garfield

Google Advertising Tools, 2nd Edition:
Cashing in with AdSense and AdWords
by Harold Davis

Google Analytics
by Justin Cutroni

How to Build Buzz for Your Biz
Tap Into the Power of Social Media, Publicity, and Relationship Marketing to Grow Your Business
by Wendy Kenney

Huge Profits With a Tiny List
50 Ways to use Relationship Marketing to Increase Your Bottom Line
by Connie Ragen Green

Internet Marketing from the Real Experts
by Shawn Collins, Missy Ward

KaChing
How to Run an Online Business that Pays and Pays
by Joel Comm

Latino Link
Building Brands Online with Hispanic Communities and Content
by Joe Kutchera

Pull
Marketing Secrets the Fortune 100 Use
by Keith Chambers

The Distribution Trap
Keeping Your Innovations from Becoming Commodities
by Andrew R. Thomas, Timothy J. Wilkinson

The Experience Effect
by Jim Joseph

The Language of Trust
Selling Ideas in a World of Skeptics
by Michael Maslansky, David Saylor, Scott West, Gary DeMoss

The Last Original Idea
A Cynic’s View of Internet Marketing
by Alan K’necht, Geri Rockstein

The Mesh
Why the Future of Business is Sharing
by Lisa Gansky

The New Rules of Marketing and PR
How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
by David Meerman Scott

The Referral Engine
Teaching Your Business to Market Itself
by John Jantsch

The Smart Swarm
How Understanding Flocks, Schools, and Colonies Can Make Us Better at Communicating, Decision Making, and Getting Things Done
by Peter Miller

Find your favorites over at the Book Awards site, and support the book authors by voting!

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Jamillah Warner


Jamillah Warner Jamillah Warner (Ms.J), a poet with a passion for business, is a Georgia-based writer and speaker and the Marketing Coordinator at Nobuko Solutions. She also provides marketing and communication quick tips in her getCLEAR! MicroNewsletter.

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