November 28, 2014

Small Business News: The Business Of Social Media

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Are you in the business of social media? If you are involved in almost any business today you really should be or at least you should have a social media component to your existing business. Here are some tips to get you started today.

Basics

The gardener’s guide to social media. How is creating a thriving social media community for your small business like planting a beautiful garden? We’re so glad you asked. And, as it happens, there are quite a few similarities. It’s time to dig in and get your hands dirty as you plant the seeds in anticipation for the flowering of your own social media presence. BizSugar

News

Social media on social media?Now visitors to the general news social media site DailyKix.com can get a regular dose of the latest in small business news as well. The site has started integrating posts from BizSugar.com as well meaning regular DailyKix visitors can also give BizSugar submissions a little sugar as well. We think it’s a win-win for both communities. DailyKix

SEO

The changing face of Google PageRank? For a while now the basic rules governing Google PageRank have been a basic part of the system. The impact of keywords, inbound links etc. upon the ranking of a given blog or Website has thus been fairly well know. But one small business consultant thinks all of that may be changing…soon. Traffic Generation Cafe

Marketing

Social media must be part of your marketing plan in 2011.If you’re still holding out on making social media channels a part of marketing your Website or Web presence, it’s high time to get involved. Scope out Ann Donnelly’s check list for online marketing and you’ll see an evaluation and implementation of social media is a critical part of both parts one and two of her 2011 marketing plan. Search Engine Journal

Newsletters

Newsletters and social media work together. Yep, it’s a match made in heaven, or so claims Barb Sawyers who claims that the rise of social media hasn’t signaled the death of the e-newsletter but only caused it to evolve. Read Barb’s full post to figure out how to make your newsletter and social media presence function together flawlessly. Sticky Communication

Branding

Managing reputation in the age of social media.Managing a companies reputation and by extension the reputation of its brand remains a critical part of marketing and PR but with an ever growing number of social media channels, the fact remains that protecting a brand requires careful monitoring, vigilance and an ability to embrace social media to create the right impression for your company and brand. Noobpreneur.com

Tips

The easiest social media marketing tip ever. In this podcast this question is answered as well as other tips for social media marketing and mobile SEO. This meaty podcast has it all and you’ll want to listen in. There are also some answers to questions from a live audience. You’ll learn a great deal about how to market socially and online for your business. ScottFox.com

How To

How to find your community. OK, it may seem really obvious, but, in order for social media to work effectively for your business or brand, you need to find the right community. Let’s face it. If you are posting and sharing content on a topic those following your network do not care about, you are essentially wasting your time. Here’s a better way to make sure you connect with the right audience instead. Ability Success Growth

Tech

7 reasons why a social landing page is critical to your social media campaign. So, you’re using social media but do you have a social landing page? If you don’t know what this is, why it’s important or how to get one, you’ll need to check out the link above. Don’t neglect this basic idea when marketing to clients through your social media channels. KyleLacey.com

Strategy

How is social media like dating? Oh, you might be surprised. In fact, it could be argued that the way most online relationships are formed is similar to the process of courtship leading up to and beyond marriage. If you want a really unique way of looking at the social media marketing process. Here are the basics. Tweak Your Biz

4 Comments ▼

4 Reactions

  1. I love “the gardener’s guide to social media” – catchy and memorable!

  2. Many thanks for featuring one of our articles! I agree with Mark Clayson – the gardener’s guide to social media is a good read :)

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