Small Business News: Improving Your Blogging and Social Media

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Improving your blogging and social media efforts can be the key to building any small business. No matter who your customers, suppliers or partners are, no matter what business you are in or what you sell, there’s a good bet you can expand your business online. And the best way for you to reach out and leverage your brand and unique approach on the Web is through blogs and social media. Want to know more? Have we got the roundup for you!

Blogger Basics

So you thought your “about” page was about you. No, my friend. Whether we’re talking about your company blog or social media site, there is a much more important consideration. What is your “about” page telling visitors…and what would you like it to say? NewBizBlogger

Is your blog driving your online sales? A blog should be more than just a PR tool or the face or brand of your company. Used correctly, it can be a sales tool, especially if you happen to be running an online store. Want to know how? Read more in the link above. MyWifeQuitHerJob.com

Advanced Techniques

What difference does a headline make? Plenty, if your headlines are the key to whether or not your posts are being read. Here are some thoughts in an article and accompanying podcast that could transform the way you look at writing copy for your blog…and ensure that from now on it’s your headlines that will be grabbing the attention. Copyblogger

Soup up your WordPress business blog. Your blog is likely to be one of your most important small business assets especially if your main marketing efforts are online. And one of the most popular blogging platforms, especially among business bloggers, is still WordPress. In this post, Chris Sealey gives us a look under the hood. Blogger Marketplace

Getting Social

Looking for leads on LinkedIn. Forget cold calling or pounding the pavement going door to door. No matter what business you’re in, there’s one social media site that can help you develop all the sales leads a business could ever need. Here are ten important tips to get you started.  B2C

In search of content for your Facebook fan page? Don’t make the mistake of believing your customers or other fans of your business will flock to your FB fan site just because they love you. Just like your blog, the fan page should include content that brings people back again and again as established you as an important resource in your field. Karriann Graf

Resources

How to seek inspiration. Of course, blogging and the social media can be much more than just a megaphone for your own thoughts, ideas and business. It can also be a great source of inspiration for any entrepreneur. Jackie Purnell’s choice of bloggers may not be your cup of tea, but, fact is, there’s likely a collection of inspiring voices out there just for you. So get inspired! Building Businesses Building Brands

Adding value to your business. While blogging and social media may drive sales in fact by forging connections that lead to business relationships, certainly hard selling should not be top of mind when developing that content and inviting others to share in it. Instead, think of value that you can add and let your business model grow from this. Check out the brief interview with Wikipedia co-found Jimmy Wales on this too! WebUpon

Franchises

Yep, even they’re getting into the game. It’s maybe a sign of the times that even franchise businesses that once relied on the power of a brand established through more traditional marketing to power each new individual business launch are looking to the power of social media. Check out this guest post from Suzanne Vara that will give you some tips on getting started. The Franchise King Blog

Tools

Listen up! More important than simply sharing the information you can provide to your audience, social media is also a great way to listen. Find out what people in your niche are saying, what or whether they are thinking of your business, for example. What problems they may have that you could easily solve. The news to listen are free, of course, and here’s a list of the best. Good luck! subhub

12 Comments ▼

12 Reactions

  1. Hi,

    I feel that Social media effective option of connecting with potential customers. It is certainly here to stay. We have got many new small business clients who use it.It is important that the business decides before hand what they want to acheive – Branding, Word Of Mouth, or Just Sales…and then take the approach that best matches these goals…I wish all the readers of this blog a very Happy and Socially Productive 2011!

    Lakshmi

  2. @SuzanneVara and I appreciate the shout-out!

    The Franchise King

  3. interesting article .. according to my study of business .. thanks
    best regards from Indonesia

  4. The final point about using social media to listen is a great one. Too many small business owners I speak to get frustrated with Twitter because they’re not seeing any tangible returns.

    When I look at their streams I usually find they have one thing in common; they’re using Twitter to broadcast rather than listen to and engage with others.

  5. Thanks for sharing.

    The best communication is a two way street, so it should come as no surprise that social media works best in the same way.

    Sharing and contributing.

  6. Thank you so much for the mention. I truly appreciate it!

    Great list of sites you have here. Looks like I have some reading to do this weekend. ;-) WebUpon’s article on ‘adding value to your business’ looks particularly interesting.

    Thanks for sharing this awesome roundup. Always great to be introduced to new resources!

  7. Great list of tips! The key in each article mentioned is the power of “Pull” rather than “Push” marketing these days. Sure, cold calls may get some leads but truly engaging your customers online increases a relationship that has a much greater ROI then cold calling.

    Thanks for keeping us informed – and engaged!

  8. That last point about using social media as a listening tool is so often overlooked. The value in knowing what consumers are saying about your business, your industry, and your competitors goes beyond guiding your social media strategy, as this information can be used for customer service, market research, etc. Listening is such an integral part of social media that it’s almost always our first step with a new client. After all, how can we tell a business how they can best use social media without a thorough scan of the online environment they’re entering?

  9. Thank you so much for not 1 but 2 mentions via the LinkedIn article as well as the Franchise article. Very honored.

    The other articles are fantastic resources as we all try and enhance our skills and presence online. Our headlines matter as much as the content as we need the attraction to the article to get the readers.

    Thanks again from a big fan!

  10. Thanks for including me in this fab roundup and introducing me to a whole bunch of new blogs to explore.

    Best get reading now…

  11. Truly appreciate the great tips and reminders that social media, though tempting is not the place to push your goods. Instead, it’s a place to go to build connections, then leave the door open.

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