December 18, 2014

Small Business News: The Ultimate Social Media Guide

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So, you want to use social media to market your small business. And you came to this site hoping to learn more. Well, today is your lucky day. The Small Business Trends team has assembled some of the latest and most helpful social media content available to help you get started. We think you’ll find social media a powerful and exciting tool for your small business, helping you leverage resources and relationships like never before…and growing your bottom line in the process.  Consider this your introduction. Let’s get started:

Trends

Introducing social media into your business. Certainly many businesses have been built almost entirely with social media and others have seen use of social media dramatically increase their bottom line. So, if you haven’t yet taken the plunge, how do you incorporate social media into your existing business, if it isn’t a part of your operation already. Here are five steps to get you started. Tech Journal South

Social media’s fine, but keep your Website. Yes, the trend toward social media among small businesses is strong with an estimated 70 percent planning more use of social media tools in the near future. But remember that social media is only one tool at your small business’s disposal and don’t make the mistake of following the trend even to the exclusion of other equally important online efforts, say experts. PC World

Social media and the obvious marketing benefits for your business. If you haven’t yet figured it out, social media is all the rage, a buzz that seems to be everywhere these days including in small business sectors. Given all these factors, it’s amazing to realize how many small business owners still don’t use the tools for marketing. So here’s what you’re missing. Technorati

Tips

Social media basics from the experts. You can read only so many posts about the theory about how to use social media correctly before you start asking the obvious questions. Hey, is there anybody who has used these tools effectively and created a major increase in their business? Well, funny you should ask. As a matter of fact, one major rock star of the space helped grow his family business exponentially using nothing but social media. Here is his story and commentary from a journalist who covers the phenomenon. NYTimes.com

How does your audience differ? Possibly the most important aspect of making social media work effectively for your business is also what makes use of these tools so challenging. Becoming obsessed with number f comments, followers, retweets etc. can be a terrible trap. Instead, find other ways to measure your success in social media, methods that work for you. The real question? Are you engaging your audience? Everything else is unimportant. Dawn Westerberg Consulting

Twitter

So, do you use Twitter for business? A powerful marketing and networking tool, there are probably as many ways to use the microblogging platform as there are businesses, or for that matter, individual users. But is it possible your efforts on Twitter are doing you more harm than good. Read this post about Twitter errors that can seriously tarnish your brand. Business Done Now

The best Twitter apps for small business. You’re probably already using Twitter for your small business, but, if you haven’t yet heard, there are tons of apps out there to make it function even better. Here is a really big list of those apps with the potential to be particularly useful for small business. Pick the ones that are best for you. GetApp.com

Top Advice

Five tips for improving your social media efforts. Actually, blogger John Paul refers to them as the “5 Finger to Social Media Learning” and they can be thought of as a starting point for improving your social media skills. Think of these things less as principles to be attained than as guidelines for your own growth. Remember, your social media must reflect your special voice and the unique of your audience and customers. Here’s a rough template to get you started. Money Dummy

Stats

Why should your business waste its time with social media? Because that’s where all of your customers are. Don’t believe us? Then have a look at this! Ten statistics that will dramatically change your evaluation of the importance of social media to your business, these numbers give a broad overview of where your customers are spending their time and why you have to be there too. Do you have a social media strategy? Jeff Bullas

Facebook

Big changes on Facebook will be rolled out TOMORROW. Is your Facebook presence ready for the changes. There are some game changers here as well as good and bad news. (As with all tweaks, it seems.) Mostly though, the new look for Facebook will change the way you use the site for your business and the way visitors and potential customers interact with it. Read more. Marketing Easy

3 Comments ▼

3 Reactions

  1. Great post! loved reading it.. The importance of social medias cannot be ignored in the current scenario. especially Facebook & linkedin. i have personally seen some amazing results from these two!

  2. I use Twitter and Facebook for business but I am present on other social media too

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