November 1, 2014

WiseStamp for Email Marketing and Social Signatures

Social email seems redundant. Every so often, I hear the term and I have to think: Isn’t all email social? What I think social email means is that you make yourself more accessible by way of a smart, link-friendly signature in your email.

I have always admired the marketing-savvy friends and colleagues who have social signatures where you can click through to their Facebook page or Twitter account or LinkedIn profile via a hip, artsy button right from their email signature, and I presumed it took some special coding skills, until I found about WiseStamp.  They do the special coding part for you.

wisestamp social email signatures

If you look at your email and the standard signature you plug in, if you have one at all, you might wonder how you could jazz it up.  After all, every contact with a customer or prospect is an opportunity to share what you’re doing that might lead to additional sales or more conversation and engagement with your brand.  It seems a real headache to create a new email signature each time your write a blog post or tweet about something, if not impossible. Well, with a tool like WiseStamp, you can showcase your thought leadership within minutes and do it in a non-threatening and very professional way via the email signature at the end of your email.

What I liked:

  • Super fast – in less than five minutes I had my own custom, hip signature. You can watch my YouTube video of it if you want. I didn’t edit the video a whole lot. I take you through it about as fast as I did it myself.
  • It let me add Twitter, Facebook and various Instant Message options nearly as fast I could type this sentence.  I only added a few for this test, but there are 14 or 15 different options.
  • For just about every major social sharing service I could think of, WiseStamp had a way for me to share the latest in my signature: StumbleUpon, Delicious, Flickr, eBay, Digg, you name it. They even had a popular quotes app that let me rotate in different simple quotes to spice up my signature without even trying.

Here’s a screenshot of my simple signature versus my WiseStamp one. The green box is my simple (yes, boring) current email signature via Google.  In the red box is my social icon-powered signature from WiseStamp. My screenshot doesn’t really do it justice. Having the little icons just looks way better than regular html. They have a bunch of samples.

wisestamp social email signatures tj mccue sample

What I wished it had:

  • I would like to see a similar function for Microsoft Outlook because not everyone is on a webmail client like Gmail, Yahoo, Hotmail or AOL. They do have a Mozilla Thunderbird extension, though.
  • Even though I had downloaded it, I couldn’t figure out how to get back to it!  Of course, my suspicion is this is mostly operator-error. I kept thinking I would see something in my browser window, and I did, once I was back in Gmail where I had originally set it up. It shows up in the upper right portion of my inbox and I can go in there and edit the settings. I could also get to it via Firefox, Add-on and Options, and by clicking on WiseStamp, where it shows as one of my add-ons.  Again, they might have covered this in a tutorial, and I sometimes move to fast for my own good.

If you’re blogging for your company, adding status updates to Facebook,  Twitter or other social sites and you want a low-key way to promote your latest content in your emails, then you should take a close look at WiseStamp. The basic signature app is free, but you can customize it further by spending between $24 and $36 a year.  The premium levels allow you to create a custom social icon (and the option to make the icons larger, which would be a good thing). Depending on your social presence the premium might make a lot of sense. They also have tremendous reviews from Mashable, LifeHacker, Kim Komando and other notable tech gurus.

Learn more about WiseStamp.

9 Comments ▼
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TJ McCue - Product Editor


TJ McCue TJ McCue served as Technology/Product Review Editor for Small Business Trends for many years and now contributes on 3D technologies. He is currently traveling the USA on the 3DRV roadtrip and writes at the Refine Digital blog.

9 Reactions

  1. Hi TJ,
    Thanks for the review and suggestion:
    * Outlook- WiseStamp for Outlook is in the works feel free to signup for updates – http://bit.ly/hQOG1y
    * Opening WiseStamp – This is a good point, you can always locate the WiseStamp icon on your email editor (Or simply use the keybord shortcut – Ctrl+Alt+W to open it)but we will see how we can ease this even more – thanks.
    Enjoy WiseStamping :)
    Josh @WiseStamp

  2. Super cool. Thanks for the heads up TJ.

  3. Thanks, TJ.

    I really liked WiseStamp when it came out. I tried it out, and really, really liked it.

    But…the sucker kept disappearing on me; sometimes it was there, and sometimes it went to some other dimension or something, cuz I couldn’t find it.

    Maybe the bugs are out now?

    The Franchise King®

    (Has anyone EVER told you that you’re a great reviewer?)

  4. Hi Joel,
    Thanks for the feedback.
    WiseStamp has advanced a lot and is releasing more and more features and stable versions all the time, if you haven’t used us for while i guess you should check our our latest cool versions.

    What you described is defiantly not the normal experience we provide to our users. We would love to assist or examine any personal bug that you might have experienced, please feel free to contact our support – http://www.wisestamp.com/support-contact-page And provide some further details, so we can further examine this issue and assist with fixing it, if needed.

    Enjoy WiseStamping :)
    Josh @WiseStamp

  5. Hi TJ,

    Having a personal signature that’s linked up to social sites would prove to be an excellent source to market your brand. I was not familiar with this site earlier, thank you so much for highlighting it. Will definitely try this out. Thanks for sharing!

    Riya Sam

  6. Thanks a lot, Josh.

    Maybe I’ll try it again.

    JL

  7. There are couple of new solutions Sigbuzz and Brandmymail for social’ized email signatures that have appeared since this article. the second one does whole email transformation according to templates where social media can be injected into any area of the the email, not just in the signature. emails end up looking like newsletters :-).

  8. I installed Wisestamp with my msn email account and it was working BEAUTIFULLY with Windows hotmail for one week and then the icon disappeared, but re-appeared on my gmail account,which I do not use. I have tried to repair, reinstall, completely un-install and install again, and ctrl+shift+R, nothing works.
    I even tried contact support, but sadly there isn’t any.

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