October 20, 2014

Small Business Sales and Marketing Magic

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Despite all you may have heard, sales and marketing success is NOT magic. Instead, it’s based on a series of techniques just like any other used in running your business, techniques that must be mastered in order to find success. While larger companies can simply hire sales and marketing professionals, the small business owner must often wear this hat too along with supervising the core product or service being marketed or sold. We’ ll look at some of these techniques below to see how you can work your own magic with sales and marketing today.

New Approaches

Marketing judgement day. Only a few days have passed since a highly publicized apocalypse didn’t take place. Seth Godin takes a look at how doomsday prophets sell their patented brand of end-of-the-world mania. And at what the apocalypse and the iPad have in common. It’s a unique look at marketing and the best way to achieve great results. But please find something better to market than Armageddon, OK? Seth Godin’s Blog

What the late Chris Farley could teach you about sales. Before his death on Dec. 18, 1997, Chris Farley, fresh from a successful five year stint on Saturday Night Live, was a comic icon at the height of his powers. But could he have been a master salesman too? In this post, Garrett Moon looks at Farley’s film Tommy Boy about a lovable loser struggling to find his inner salesman and what it can teach us today. todaymade

Tips & Techniques

How to stop loosing prospects. No kidding! If a lot of sales you seem to have sown up suddenly go south, it may not be your product, service or pricing. It might be simply your sales process. So what went wrong? Where did you loose them? Or is it just the way you followed up in the sales process that didn’t work? You may be surprised at this suggestion about changing your approach and increasing your conversions. copywritematters

Marketing with your Website. Your small business Website must be your number one marketing tool online. It is often the first impression anyone gets of your business so it is critical to get it right. More than just a means of boosting your brand and business, your Website should even convert visitors to customers, if you have something on your site to sell. You can see some small business Websites critiqued in the link above. You’re the Boss

Old Standbys

Techniques for better phone selling. Despite the explosion of sales over the Internet, on many occasions the phone is still the best way to chase down leads, get answers from prospects and maybe even close deals. So what techniques can you use to be more effective selling your products or services by phone? Bloomberg BusinessWeek

Using social media to keep in touch. Here’s a unique concept in social media marketing used by an employee of Nordstrom. The approach worked so well that it inspired marketing strategist David Meerman Scott to blog about it. Can you imagine your favorite store tweeting you every time they have a product they think you may like? Move over Google and e-commerce. There’s still room for the human touch. Web Ink Now

Self-development

Becoming a sales super hero. S. Anthony Iannarino shows us how to slip into a phone booth, take off our glasses and business suit and transform into our alter ego, a sales superhero. This is particularly true for small business owners who, out of necessity, must wear many hats including the head of sales and marketing (or maybe the entire sales and marketing department?) This post shows you how. The Sales Blog

Your customer is Mr. Know-it-all. There’s a subtle change that’s taken place fueled by the Internet and an increased availability of information in general. It’s in the process of changing everything about the relationship between you and your client or customer and it will change the way you market and sell to them in the future. Ian Brodie has these thoughts on a customer’s revolution. The Pipeline

Brands

What is the face of your company? Many marketing gurus have recommendations about the creation of an effective brand. But in the end, choosing a brand and a logo may be more art than science. And using a sense of humor can sometimes help too. Check out the solution the CEO of a company marketing MacBook sleeves and other accessories has chosen. You’ll think we’ve really gone to the dogs. Read on. Web Ink Now

Taxes

Changes in home office deductions. In a subject not directly related to sales or marketing but very important to small business owners here in the U.S., new legislation may make deductions for your small business home office “simpler.” According to some small business advocates, the complexity of current rules stop many small business owners from trying to claim the deduction even if they do qualify. The simplification should make this process easier, supporters say. BusinessNewsDaily

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One Reaction

  1. Thank you so much for including us in your post. There are several other great articles here too. Thanks for putting them together!

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