October 1, 2014

Social Media Small Business Plan

Default-Image-6

As important as any other part of planning for your small business today is your planning for the use of social media. If you don’t have a social media small business plan, your use of this tremendous new tool will likely be sporadic at best leading to difficulty in tracking your results or repeating your successes. Why not take advantage of this new opportunity for your small business with a plan that will let social media work for you?

Opportunities & Obstacles

Social media presents huge possibilities, challenges. Social media sites for many huge brands are generating many times the traffic of traditional Websites and the same is often true for small business social media presence. This creates a huge opportunity for your business to interact as never before with consumers and others in the social space. But the opportunity comes with new challenges about how best to listen and react to what your new following is telling you. WSJ

How are you measuring your results? Like the analytics from traffic to your traditional Website, social media activity can produce a gigantic amount of data about how others may be interacting/responding to your marketing campaigns/brand/overall message. Confronting this information and figuring out how to measure and use it can start with a few simple steps. Marketing Sherpa Blog

Policy & Trends

Could online privacy regulations affect your marketing? New legislation aims to control tracking of online behavior used to customize advertising based on consumer preference. Social media allows you to monitor what people are saying about your brand and respond appropriately. The difference, of course, is that in social media, eveyone is a willing part of the conversation. Online Media Daily

What you may not know about things you share. While current regulation (as stated above) may be more focused on tracking online behavior to serve up online ads and whether consumers should have a say in the matter, here’s a fascinating post about how much marketers can learn about customers just from social media. Global Copywriting

Using Facebook, LinkedIn, Twitter for a free online presence. Who needs an expensive Website these days to establish a presence online. Not these entrepreneurs certainly with their use of social media to handle all the functions (and more) for which businesses once used more traditional Websites. Add a blog to the mix and your online small business presence is up and running. And all for a fraction of the cost for other options. WSJ

Resources & Results

Learning via Twitter from the best in the business. Twitter is not only a great tool for marketing your small business but it can also be helpful for learning and gaining inspiration from other entrepreneurs too. Here, from Tom Pick of KC Associates is a list of 50 female entrepreneurs you should be following, an investment in social media for your small business of a very different kind. Blue Focus Media

Social media, like business, is about building community. Here’s how to do it the right way whether you use Facebook, your blog or more specialized tools. Scott Fox has built his share of great small business communities including the one he operates today, and in this comprehensive interview for BizSugar.com, our sister site, shows how to create one of your very own. BizSugar Blog

How to build a Foursquare brand. Of course, when it comes to social media marketing, Facebook and Twitter are certainly not the only game in town…even if they’re often the first platforms we think about. Location-based check-in social networks have already influenced the social media world in a big way. But are they right for your brand? Abnormal Marketing

Guide to Foursquare small business success. Like any other social media, there is a strategy for using Foursquare and other check-in applications that will bring your small business better customer interaction, and therefore better success in using this social media platform to improve your business. Here, from Ryan McBurney, are six tips to get you started. Get Busy Media

In Conclusion

Why Web presence for your business will never be the same. In conclusion, Web presence has never been less expensive, more expected or demanded more from small business in order to create success. The good news is that entry barriers are low. But this provides both great opportunity and great competition. Internet marketing has never been cheaper or easier to do and never more necessary for small business success. WSJ

2 Comments ▼

2 Reactions

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>



Compare your business to the industry - Try our new tool