The Better Business Bureau has long been a reliable resource for reviews of businesses for consumers. Now BBB is taking a page from Google and Yelp by offering enhanced business reviews. Not only can customers post reviews, for better or worse, on a company’s profile, but the company can also upload videos, photos and details about the business.
It’s no secret that the more places a business is online, the more traffic its site will enjoy, but the rise of review sites has given some businesses a competitive edge. While not all companies fill out the details on a site like Yelp! or Google, instead letting customers shape the company profile based on their experiences, BBB’s new review pages allow your company to actively engage with customers through information and response to any customer complaints. There’s also a helpful video with instructions on how to edit your BBB business review.
Businesses can now include the following on their profiles:
- Map and directions
- Return and exchange policies
- Products and services
- Hours of operation
- Areas serviced
Businesses that are accredited by the Better Business Bureau can proudly display a tagline listing how long their company has been accredited. Companies can also include videos, awards and certifications, as well as create customer coupons and a button to get a quote directly from the BBB profile.
Customers can post reviews and have the option of sharing them through Facebook and Twitter.
All in all, the BBB is hopping on the bandwagon of the way businesses and consumers are interacting these days. Kudos, Better Business Bureau.