Better Social Media For Your Business Now

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Yesterday, we posted a roundup on news about small business social media. It’s among the hottest topics in entrepreneurial circles these days and here at Small Business Trends too. But what might be more important are ideas about how you can improve your social media efforts to make your small business marketing stand out from the crowd. Here’s how to get started.

Tips

Give your Facebook fanpage a boost. By now, everyone knows the power of the Facebook fanpage to generate inceased traffic and interest for your brand and your small business Website. Here Steve Chou shares some data on the value of Facebook fanpages in your marketing efforts then provides information and a tutorial video on how to increase engagement with your Facebook presence especially applicable to e-commerce sites. MyWifeQuitHerJob.com

Make your blog the destination it should be. Before using social media like Facebook, Twitter and LinkedIn to promote your Web presence, Stephanie Suesan Smith has these suggestions for the top five things your blog or other Web site must have to make it the kind of destination people want to visit. Information Central

Trends

Don’t stop at the big 3. In this case, we’re talking about Facebook, Twitter and LinkedIn, of course, but the fact is there are other big social media sites on the rise. However, besides the latest trendy bohemoth, you may also want to consider those smaller specialty networks that cater to your specific industry. Is it marketing or networking you want? Are you seeking b2b or more standard customer relationships. All will play a part in the social media sites you choose. Brick Marketing Blog

It’s time to check out check-in sites. This week check-in community Foursquare reported exceeding 10 million users. What does this mean for your social media campaign efforts? Plenty, if you haven’t yet engaged this huge, growing and passionate audience. Whether you have a brick amd mortar location or not, have you engaged with your local Foursquare community? If not, isn’t it time you did? Los Angeles Times

How To

How to get more social on YouTube. Yes, video has great Search Engine Optimization value when trying to generate increased organic traffic from the search engines, but don’t forget that YouTube is, first and foremost perhaps, a social community. Here are some brilliant suggestions to increase your social curency in the video sharing space. Sean Supplee

How to listen to your Linkedin network. Fred Caballero shares two important ways you can use LinkedIn to learn more about and from people in your network. Read the post and watch the video. You’ll see that some of the greatest value you can get out of this social media network may not be what you share but what you learn by listening. Channelship

Building Authority

Taking advantage of the LinkedIn, Klout collaboration. The world’s of LinkedIn and Klout are coming together it seems with obvious benefits to users of both. But how can you make this new social media collaboration work to your advantage today? Peter Masters shares an overview of what this new partnership really means for social users. The Marketing M8 Blog

Influence wars heat up. Measuring your social influence could be an important aspect in social marketing and branding in the near future, if it isn’t already. But establishing the “gold standard” in this emerging field could be difficult. At least two huge contenders are in the running to provide a measurement of social worth and there are undoutedly more waiting in the wings. TechCrunch

Case Study

Interaction is the name of the game. Even larger businesses that once avoided the potential dangers posed by social media, now embrace the technology which gives “digital extroverts” a role in the marketing process and encourages customers to have a voice. The approach not only can generate greater buzz than traditional marketing but can also provite better customer feedback to improve products and service. New York Times

Conclusion

Stop advertising! Yes, we know your social media campaign is about drawing attention to your business, but you don’t have to be an informercial on this subject. Posting with constant, never-ending sales pitches for your products and requests for friends to sign up for offers won’t endear people to your social media presence. There is a right way and a wrong way to promote what you’re doing. Sharing is the key. Marcana

5 Comments ▼

5 Reactions

  1. They should also try to create a page for their company, products, and services on http://awesomize.me. It’ free :-) The site it the portal to all of your social media / B2B channels you are currently using.

    Facebook, Twitter, LinkedIn, Youtube, Flickr and others have been doing a decent job of providing additional marketing exposure and even in some cases, additional revenue. However, as more and more social networking sites pop up, the task of picking the right channel getting more challenging.

  2. Thank you very much folks for sharing my article. It’s a honor to see it within a phenomenal selection of other business posts.

  3. Also once you set up your social media strategy you will want to monitor all that chatter across social media, review sites, blogs etc. chatmeter offers Small Business Owners a free tool to monitor their online presence

  4. Melissa J. Curtiss

    One of the most important things for a business is to monitor is their Google Places business listing. Google collects all the reviews of your business from around the web and places them in your Google Places business listing. From there you can review your ratings, reply to the comments, and the ones left by Gmail users can be responded to immediately by the busy owner.

    For those people who are not familiar with Google Places, it is a free service offered by Google in the form of a website, and is also available on your mobile phone as a free, mini, and friendly version of the site.

  5. If you want to advertise on facebook there is a place for that and it is a fan page Fast Fan Pages is the easiest way to create a Fan Page on Facebook. No technical knowledge required, just point and click simplicity.
    2byfour21.ffpages.hop.clickbank.net

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