November 23, 2014

Manage Your Social Media Efforts: Review of Postling

Social media is powerful for marketing and creating engagement. For many of us, we go from one account to another, managing the flow of tweets, status updates, Facebook likes and more. Managing your social media efforts is no easy task. Quite recently, I’ve heard from many of you that you want to know about tools you can use to help you control your social media marketing time.

Postling is a social media management tool that lets you view and control your accounts from one single interface. If you’ve stayed away from social media because you don’t know how you’d keep it from taking over your life, then Postling is worth a serious look.

Postling for Social Media Management

The service lets you add your major social media accounts quickly and easily (image below). After you have added your different accounts, you can see them from a one-page dashboard.  More importantly, you can post to those same accounts from one location. As you can see in the image below, you have four ways to “post an update,” any of which will open up a simple status form and let you click which social accounts you want to update. If you manage multiple brands or accounts, you can easily manage those, too.

postling brand dashboard

What I really liked:

  • The biggest benefit of Postling is being able to reply to Twitter, Facebook and blog comments from one location.  I live in my email inbox, and the Postling premium plans let you manage your Facebook, Twitter, blogs, YouTube and Flickr accounts with an email reply. That’s cool.
  • The most powerful aspect of Postling is the ability to get near-instant updates when someone reviews or comments about your brand on Yelp or Citysearch. I’ve always seen a delay in my Google Alerts results, but Postling has tied into the two major review sites so you can get notified right away. Depending on your business, that can be important for customer relations.

What I’d like to see:

  • I started to say that I’d like to be able to publish to my own blog, not ones hosted at other sources, but then I figured out it actually is possible. It took a simple click on XML-RPC to make the blog hosted on my own server accessible to Postling.
  • So, to be really picky, I’d like to see some analytics capability in the free version. However, these folks have to make a living too, and for only $9/month you can get analytics.

When reviewing a product, I can usually find something that really needs improvement, but not this time. If you’re looking for a way to maximize your social media time, Postling is pretty powerful. More so, it makes managing your social media efforts a breeze, which means you’re more likely to engage with customers and prospects and grow your company.

Learn more about Postling.

15 Comments ▼

TJ McCue - Product Editor


TJ McCue TJ McCue served as Technology/Product Review Editor for Small Business Trends for many years and now contributes on 3D technologies. He is currently traveling the USA on the 3DRV roadtrip and writes at the Refine Digital blog.

15 Reactions

  1. Social media is here to stay for good. Given vast variety of the existing channels to choose and stick with, it’s time for such a hot space to enter into a new category.

    Here is my 2cents on this whole internet -> search Engine -> Social media things and my rational on why there is a need for a portal to provide a quick and intelligent decision for both the consumer and the companies about their online connections. A Platform to Help us to Distinguish Our Quality vs. Quantity Friends, Fans, Followers, and Companies:

    – Early 90s: WWW was born…
    – By mid 90′s: millions of sites popped up on the Web…
    – Mid – late 90s: Yahoo & Google were born to help us to find the right information of the right pages on the Web…
    – Early 2000: Social media was born…
    – Late 2000: Millions of pages created by people, companies, and organizations on all these social media channels.
    – 2011: Deja vu all over again… we are back to early 90’s…

    That is why I built awesomize.me to accomplish such a mission – the portal to all your existing social media channels.

    Elias
    CEO & Founder

  2. I tried out Postling a while back and it was a nice platform. Like you mentioned, I want to be able to post on my own hosted blog, not wordpress.com or blogspot.

  3. TJ,

    It’s getting to the point that whenever I see the word “review” and it’s not for a book, your name just magically pops up.

    That’s some strong branding. Do the smarties at Google know of you and “review?”

    Another good one, TJ.

    The Franchise King®

  4. What about firms where these responsibilities are split up ?

  5. TJ,

    Could you compare and contrast Postling with some other tools, e.g., Rapportive?

  6. I’d also love a comparison to Hootsuite!

    Thanks!

    Karen

  7. Thanks for all the comments. I don’t normally try to compare services in these solo reviews, however I’ll take a look at both and try and point out some things next week.

    Joel, thanks for the super positive comment — didn’t realize it, but happy to hear it! I’d like to say it’s intentional and I’m completely in control of it all, but you know that would be pretty far from the truth!! :-)

  8. I’ve found that using Netvibes is another great way to manage all of your social media sites. I pulled my twitter, linkedin, facebook, and blog to it so it is one stop for all. ANd posting is super easy.

  9. Hi TJ,

    This is a fantastic review. A dashboard is so helpful for keeping all of your ducks in a row.

    If I were a small business owner, I’d definitely pop for the extra 9 dollars for analytics. These days, lots of reporters are looking for a good small business social media success story, and analytics are the way to position your business for some extra press oomph.

  10. TJ,

    Great article you have here. I see the benefit of using platforms such as Postling or even Hootsuite (my favorite). These sites make managing social media platforms easier. One of the dangers of updating these networks is that many small business owners don’t understand different social media platforms have very different benefits (or cons) for your company. Knowing and understanding these platforms and what they have to offer to your company is essential in creating and implementing a consistent social media marketing strategy.

  11. I am a huge fan of Postling. It lets me schedule single posts that

    a) go on my Facebook company wall
    b) go on my Tumblr at the same time as Facebook (which is popular enough and a great place to store images and posts for posterity
    c) then post to Twitter in one more step

    I have it set up with Applescript and UI scripting to do a lot of the typing for me so I can do all my daily posting from Excel in about an hour. (I use Hootsuite’s bulk upload for the Twitter part since it’s very convenient.) My posting formula consists of 2-3 J-List related comments (new stuff we got in on the site), plus 1-2 images I find somewhere posted each hour to give people interesting stuff to see, then 1 J-List related post each hour on FB/Tumblr. The results are good and I’m seeing 5-6 new customers from Facebook (a few less from Tumblr) every day. Mostly thanks to the posting system I’ve developed with Postling. I am happy to pay them $9 a month.

  12. One bad thing is, by the way, it’s currently hellishly impossible to post from iOS or Android in any effective way.

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