Latest Stories for September, 2011
Small Business Pressures: An Overview
How much pressure is your small business under? Businesses can come under pressure from many different sources. Here are some examples and some tips for coping.
Policy
Obama’s stimulus plan: a flop for many small businesses. Most small business owners would not hire new employees just because…
3 Steps to Succeeding in the Expertise Economy
There was a time when all you had to do was have a quality product or service and some good marketing. You put together a marketing budget and plan, and then you executed. The companies with the deep pockets and compelling messages seemed to take the lion’s share of the market.
That was then. We…
Do You Go to Work Sick?
Are you one of those people who suffers through a cold or the flu and goes in to work anyway? If so, you’re not alone, according to a study by Staples Advantage. Staples Advantage interviewed 150 workers for its 2011 flu and germ survey. And the results are surprising.
Approximately 70% of…
Mindflash Launches Marketplace Platform Allowing Anyone to Easily Sell Courses and Share Knowledge
PALO ALTO, CA (Press Release – September 13, 2011) – Mindflash today announced the launch of Mindflash Marketplace, a significant addition to its leading web platform for online training, which allows anyone to create and sell a course or presentation on the Web in minutes. Mindflash…
Create Hollywood-Level Videos With Avid Studio: A Review
In late 2010, there were more than 3.7 billion searches on YouTube, which is widely regarded as the second largest search engine on the planet (and is owned by the largest). This should put video high on your small business marketing list, and this review of Avid Studio can help you create a…
Small Business Marketing Tips From SMX East 2011
While I was at SMX East last week I had the opportunity to sit in on the SoLoMo Landscape session (my liveblog) that was taking place there. The goal of the session was to look at the convergence happening among social media, local search and mobile, and discuss how small business owners could take…
New Research from Carbonite Shows Majority of Small Businesses Are Not Prepared for a Data Disaster
BOSTON (Press Release – September 14, 2011) – Although small businesses recognize the impact data loss could have on their business, more than half (57%) do not have a disaster preparedness plan for business data, according to new research from Carbonite Inc. (NASDAQ: CARB), a…
Small Business Leadership Primer
Small business leadership can be a tricky endeavor. There is much more involved than simply performing the various tasks involved in running your business day to day. A leader must also set the tone and direction of the business and then encourage others to do their best. Never make the mistake of…
5 Tips to Improve Your Marketing Mix
It’s not about one marketing piece, it’s about the whole thing. To be effective, your business needs a presence both offline and online. It needs to use print and digital marketing tools. It needs both advertising (paid) and publicity (free). It’s the marketing mix that gets and keeps your…
Crowdfunding Gets a Hearing in the U.S. House
Washington, D.C. (Press Release – September 15, 2011) – Small Business & Entrepreneurship Council (SBE Council) member and entrepreneur Sherwood “Woodie” Neiss brings his Crowd Fund Investing (CFI) framework to a congressional hearing today, where there is growing…
Inside Small Business Trends
Author of Improvisation Edge
Winner of the Global Award for Entrepreneurship Research
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