Consultants and Service Providers: Turn $1000 Into $100,000

Built to Sell

Are you a consultant, copywriter, accountant, Web designer, PR professional? Or some other kind of professional services provider?

If you’ve ever dreamed of getting off the treadmill of  selling your hourly services, year after year, then read on.

How do you escape the service firm trap? The answer, according to former consultant, hyper-successful entrepreneur and author John Warrillow, is to re-invent your business and position it more like a product company. It involves “productizing” your services by naming and branding them so that they can be sold by salespeople instead of only you. It involves turning the project-to-project hamster wheel off and creating a recurring stream of revenue.And eventually you may even create a business that one day you can sell, for your retirement.

It’s a hard process, but not impossible.  Best of all, it’s something you can learn.

If this sounds like you, then you’ll be delighted to know that John Warrillow, Author of Built to Sell: Creating a Business That Can Thrive Without You, is here to help.  John is hosting a workshop:

Creating A Sellable Service Business

Two different cities are being offered for this workshop.

Location 1: Chicago on Thursday, September 29th at 7pm EST and also on Friday, September 30th at 4pm EST

Location 2: Toronto on October 2nd and 3rd

And the best part is that he’s also extended an “early bird special” to Small Business Trends readers offering a discount of 25% off!

Discount Code: SMALLBIZ

Registration: Chicago, September 29th and September 30th

Registration: Toronto, October 2nd and 3rd

The topics John will be covering are:

  • Putting your business on autopilot
  • Maximizing the value of your business
  • Negotiating with leverage

The insights John has to offer are many and his agenda is for dinner, conversation and a good meal followed the next day by the workshop and exercises for techniques that you can apply to your small business.  Sounds like an intimate gathering full of knowledge and insightful experiences – you won’t want to miss this one!


Anita Campbell - CEO

Anita Campbell Anita Campbell is the Founder and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses, and also serves as CEO of

2 Reactions

  1. TJ McCue

    I have enjoyed John’s work and tips for productizing a service. I’m glad to hear he’s doing workshops.

  2. John’s book is very inspiring, although it makes me a bit angry, too.

    It should get anyone’s juices going that’s like me; a one-person-show.

    Read it, and you’ll understand.

    And maybe try to fix what’s wrong in your consulting business…

    The Franchise King®

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