If you’re like me, none of your friends work for themselves or work out of their houses. Nor do they use social media to connect. It’s lonely, even when I’m with my closest friends. Somehow, gushing about the new client I’m managing social media for doesn’t seem interesting on “wine night” with the girls. I’m not even sure they know what I do, really.
Can you relate?
Even though there are millions of small business owners, we seem to be like atoms in a giant globe; we don’t bounce off of each other (in person, in my life, anyway) as much as I’d like. Still, I get my dose of connecting with like-minded business owners in other places.
On Twitter, I follow what other entrepreneurs are doing. I can see what Entrepreneur Magazine’s Editor-in-Chief @EntMagazineAmy is up to, take a break by reading one of @GuyKawasaki’s off-the-wall posts, get news from @smallbusiness or simply share links and shoot the breeze with some of the dozens of small biz owners I’ve met at events.
On Facebook, I see what’s hot on BizSugar and leave comments on posts. I share my blog posts, as well as others I’ve read, and usually get some dialogue started with my biz buddies.
I read blogs, I comment on them, I connect with people who seem like me and whom I can learn from. So, even if I don’t see these people every day (or even ever), I feel connected to my small business community. And that’s what matters.
How do you connect? Do you have people in your “real life” who are business owners, or do you find your connections online like me?