If you’re an affiliate marketer, it seems to keep getting harder to run your business, thanks to companies that don’t want to support affiliate marketers.
This is also bad news for small businesses that would like to create or already offer an affiliate program to help sell their products. If it’s harder for your affiliates to do business, you may find that sales channel more difficult for you, too.
First Google started sending signals that it didn’t like “thin” affiliate marketing sites. Then states started their tax attacks against companies that sell through affiliates, leading some companies like Amazon to terminate their affiliate programs in these states.
And now — even your email marketing service may not want your money if you are an affiliate marketer.
Some of the world’s bluest-of-the-blue-chip companies maintain affiliate marketing channels to sell their products and services. Top brands from MasterCard and Western Union, to Staples and Amazon, to Microsoft and the Wall Street Journal all offer affiliate programs to entice other websites to sell their products in exchange for “affiliate commissions.” Google even runs an affiliate ad network.
So if affiliate marketing is good enough for them, why does an email marketing service not want affiliate marketers?
Missy Ward, co-founder of Affiliate Summit, the largest affiliate marketing conference in the U.S., says:
“While I understand that MailChimp wants to maintain good deliverability, it’s silly to block an entire marketing method or group of marketers for what amounts to a small group of bad apples. Every industry has them — some intentional and some because they’re not educated enough in specific marketing techniques to know how to do things the right way.”
In Warrior Forum, affiliates are outspoken about MailChimp’s policies. Many suggest alternate email marketing companies that are more affiliate friendly, like AWeber and Infusionsoft. Other affiliates find ways around the problem, such as linking to a presell page rather than an affiliate link that will flag the account for spam.
MailChimp seems to want to do one thing, and one thing only: Help business owners create newsletters. If you’re an affiliate marketer looking for a place to share affiliate links via email marketing, you’ll have to find some other company to help….