December 19, 2014

Are You Ready for Cyber Monday?

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It’s that time again, and with big success on Black Friday many businesses are expecting to see great numbers today as well. It’s Cyber Monday, and if you have an online presence for your small business it should be a rewarding day. What are your plans to bring customers in?

Getting Ready

Are you ready for Cyber Monday? Black Thursday was huge for retail in general, and hopefully for your small business as well. But are you ready for Cyber Monday? If last year is any indication, customer interest online today could be even greater. Are you ready? USA Today

Does your business have a presence online? Better hurry. This study suggests that not only do Americans prefer shopping online, they even prefer giving charitably there. Today’s Cyber Monday sales are expected to be huge. Regardless of your business, we hope you’ve got your online strategy in place. Fox News

Safety Tips

Avoid scams by doing business with sites you know. Cyber Monday shoppers can also fall victim to rogue sites that offer deals too good to be true, sites that will either take their money without ever delivering the product or service promised or attempt to steal passwords and other information. Instead, do business with a small business Website you know. WIVB

More cyber shopping tips. It’s important for shoppers to be careful when venturing online, and this gives small businesses who have built a strong relationship with their customers an advantage. Avoid marketing techniques that might seem questionable to online shoppers and focus on building trust with your site. News 10

Marketing Basics

Is your business mobile friendly? On Cyber Monday an online presence may no longer be the only consideration. Another issue: many potential customers may be doing their shopping from a mobile device. Have you taken this into account while setting up your marketing campaign? PCWorld

Is your Website really ready? With Cyber Monday already under way, if the answer to this question is no, you may face significant challenges hitting your online sales goals. The ease with which your Website can be used by customers is important. Be sure to react to any problems as they arise. Reuters

Policy

Online sales tax may change cyber shopping. But is this development positive or negative for small business? While some brick and mortar small businesses complain lack of online sales tax gives big online retailers an unfair advantage, small businesses online also can benefit from this break. KFSN-TV

Online Tips

One small business sees Facebook success. Though big companies are certainly using it, social media can be a boon for smaller businesses as well. Here’s one story of a small business finding success on Facebook. How are you using social media this Cyber Monday? WQAD

Even online, take advantage of local edge. One local business talks about the importance of creativity and appealing to loyal local customers when competing against big chains. Even when marketing online, think about catering to your supportive local market. KEYC TV

Small businesses struggling to compete. While some small businesses will have definite advantages with an increasingly online customer base like the one being catered to on Cyber Monday, others are having difficulty keeping up. Some small business leaders insist a small business must be either very unique or very inexpensive to survive. Press-Citizen.com

1 Comment ▼

One Reaction

  1. Cyber Monday is such an interesting concept — while it does an excellent job of keeping people safe from being trampled to death by holiday-crazed mobs, I usually only take advantage of Cyber Monday if a product I was going to purchase anyway has a special sale. I never allow sales to dictate what I spend my money on, and just by virtue of shopping online, I’m usually able to find great prices on what I do need through my usual channels (Amazon, typically) without needing to do my shopping on a specific day.

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