According to CustomerHub’s blog, the software:
“. . .was created initially as a simple customer account portal for Infusionsoft users’ customers, allowing them to manage their accounts online.”
Due to customer requests, the product grew to a customer membership platform that integrates with Infusionsoft software. Users of CustomerHub can manage customer information and automatically deliver content to them.
As one of the top app integrations in the Infusionsoft marketplace, the acquisition makes sense. Infusionsoft CEO and Co-founder Clate Mask says:
“Membership sites are growing in popularity as marketers shift their content delivery channels from physical media, like DVDs and binders, to online membership sites, which are easier to manage and more profitable to operate. Membership site tools are the way of the future as small businesses look to generate high-quality leads, as well as monetize content and establish recurring revenue streams.” (Read the press release here.)
As part of the acquisition, CustomerHub founders, Kyle and Nathan Leavitt, along with their team, will continue to oversee the development of CustomerHub from within Infusionsoft.
What’s In it For You?
Both companies serve small businesses, and in particular those that sell online information products. This seems like a natural direction for Infusionsoft to take.
As with any acquisition, it takes a while to integrate two companies. Customers of both companies may not see instant change. But as sales, marketing, tech development, and support are integrated between the two companies, look for enhancements that make it easier for you to generate revenue from running a membership site and selling information products.