Most email providers offer a free trial, but AWeber does not. That’s not a negative. In fact, by putting a value on their service, I believe that many people equate it with greater value. Charging for the service sends the message that AWeber is completely confident that you will love their service and will pull out your wallet to sign up.
This review is about one of the first email marketing companies on the Web: AWeber Communications. As far back (in Web years) as I can remember, AWeber has been the simple-to-use autoresponder service. If a person emailed you, you could set a sophisticated auto-reply via the service and keep the sales conversation going (or do whatever nurturing you wanted to do). They then branched out to let you send email newsletters and have sign-up forms on your website. Soon after, there were advanced analytics to analyze performance and better tools for segmenting your subscribers.
What I really like
- Unlimited emails. You are charged by subscribers, not email messages. It is a healthy approach compared to many in the industry that charge by the message (or tiers of messages).
- They’ve changed the signup forms. It used to be you could only create an ultra-simple form, but now there are many templates and styles to choose from. You can add checkboxes and radio buttons, just to name two of the flexible options.
- You can set when and how autoresponder messages are sent. You can track who opened a message and who didn’t. You can track if they clicked a link. The key is that it’s all easy to use and set up. Not all email systems are as easy to use or set up. I’m sure you’re not surprised by that statement if you’ve played around in email marketing at all.
Now, most email marketing platforms will let you do this stuff. But AWeber keeps the interface and steps to a minimum so you can get on with running your business. Marketing is important, but many of us do not have a dedicated marketing person or unlimited hours to get our messages out there.
What I think could be improved
Their pricing language is confusing to me. It is $19/mo for up to 500 subscribers. If you go to 501 subscribers, it is $10 more per month (on top of the $19). Now, I eventually figured it out, but it would have been easier to just say, “501 subscribers is $29/mo.”
Again, email marketing platforms have all evolved and have many advanced features, but AWeber has done a great job over the years of focusing on what the customer, often a small business owner, needs and wants in a customer messaging system. They are fairly prolific with sharing advice and ideas for improving your email marketing, and if you do some searching you’ll find that they have been around a long time. In Internet years, that says a lot, and their blog is worth studying no matter which platform you use.
Learn more about email marketing with AWeber.