Did Free Shipping Day Do the Trick for Small Biz?

Every Day is Free Shipping Day


Is Free Shipping Day just a gimmick? Retailers like @witchesandpagan offer free shipping every day. I suspect many of the participants do,  too.  As we pointed out earlier this month, free shipping is year-round for some retailers.

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3 Comments ▼

Susan Payton - Awards Communication Mgr.


Susan Payton Susan Payton is the Communications Manager for the Small Business Trends Awards programs. She is the President of Egg Marketing & Communications, an Internet marketing firm specializing in content marketing, social media management and press releases. She is also the Founder of How to Create a Press Release, a free resource for business owners who want to generate their own PR.

3 Reactions

  1. Love the positive press and let’s hope that some of that money got down to SMBs, not just the big ecoommerce sites.

  2. Martin Lindeskog

    How big part is the shipping of the total amount of online sales? Do you have a general rule of thumb as a percentage figure? Adlibris is an online book (in the Nordic countries) seller that is giving away free shipping as standard practice. They have done it for a long time, as an extra value included in the general business transaction.

  3. Anita Campbell

    So, did Free Shipping Day help small businesses? I am not sure we will have hard proof of it one way or the other, anytime soon.

    It’s hard to tell the exact dollar benefits for small businesses. Large corporations report their sales for a variety of reasons — not the least of which is that some companies are public and so report their numbers for analysts and legal reasons. It’s much harder to get data for a large group of small businesses. I think we’re reduced to looking at blogs and case studies after the fact – to see if any retailers report successes.

    Or we’ll see the impact indirectly next year, if this thing grows in 2012.

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