Every Day is Free Shipping Day
Is Free Shipping Day just a gimmick? Retailers like @witchesandpagan offer free shipping every day. I suspect many of the participants do, too. As we pointed out earlier this month, free shipping is year-round for some retailers.
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Love the positive press and let’s hope that some of that money got down to SMBs, not just the big ecoommerce sites.
How big part is the shipping of the total amount of online sales? Do you have a general rule of thumb as a percentage figure? Adlibris is an online book (in the Nordic countries) seller that is giving away free shipping as standard practice. They have done it for a long time, as an extra value included in the general business transaction.
So, did Free Shipping Day help small businesses? I am not sure we will have hard proof of it one way or the other, anytime soon.
It’s hard to tell the exact dollar benefits for small businesses. Large corporations report their sales for a variety of reasons — not the least of which is that some companies are public and so report their numbers for analysts and legal reasons. It’s much harder to get data for a large group of small businesses. I think we’re reduced to looking at blogs and case studies after the fact – to see if any retailers report successes.
Or we’ll see the impact indirectly next year, if this thing grows in 2012.