This year’s holiday shopping season has gone a long way to bring consumer spending back to life. Free Shipping Day saw $1.07 billion alone in sales.
And it’s our hope that small businesses benefited. The proof will come next year — when you consider whether small retailers will participate in 2012.
With sales up 19% over 2010’s Free Shipping Day, this year seems to be a success. Retailers who participated got a little more attention and traffic to their sites, and they got new customers who, hopefully will buy from them again.