August 20, 2014

Creating Content for Small Business

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Content creation and marketing remain hugely important for small businesses, especially small businesses that conduct most or all of their business online. Do you need to boost your content marketing efforts? Be sure to attend today’s BizSugar “Creating Content Gold” Q & A and check out the rest of the tips below.

Events

Creating Content Gold, a BizSugar Q & A.  Don’t miss small business blogger Ileane Smith of Basic Blog Tips and BizSugar community manager Niall Devitt in this question and answer session sponsored by the BizSugar community on Facebook 4:30 to 5:30 p.m. today. Please join us with your questions about content marketing. BizSugar

How To

Keys to building a top business blog. Neil Patel of QuickSprout shares the tips he used to build a hugely successful blog over time. Be sure these tips are a part of your content management strategy. Creating a top small business blog may be easier than you think. ProBlogger

Increasing conversion from your content. Obviously you expect your content to drive sales in some manner, but how do you convert those who regularly visit your site into online customers? Here are some tips from Scott Gerber that make the process easier. Inc.com

Web Presence

Assessing your Web presence. One of the best arguments for content marketing on the Web is the creation of a Web presence. When examining the efforts of small businesses in developing an online presence, we might first look at how successful other fields like politics have been in doing so. You’re the Boss

More than online content required. It’s important to be an online content creator, sure. But will this alone increase your sales? Well,…no, according to business expert Kelly Roberts. Here he tells us why creating social media content just isn’t enough. GrowthUniversity

Content Creation

Why content still remains king. There’s no chicken or egg discussion to be had when trying to figure out what comes first on your Website. Content must be the first consideration around which everything else is built. That includes design. If you don’t have decent content, you will not be able to build your business online. Wood Street Web Design Development

Some tips on creating content faster. Speed can indeed be of the essence in the chaotic world of online content creation. While it’s imperative for your business, it is also a time consuming enterprise that can make it difficult to balance other tasks. Here are some simple considerations. The Work at Home Woman

Blogging Tips

Building a profitable blog. How does one truly build a profitable blog. This conclusion of a blog series looks at how to go beyond simply starting a blog to promote your business. Here we look at how to create a blog that IS your business. Follow one woman’s journey to make the dream a reality. The Guardian

How to stick with content creation. Like other aspects of your small business, sticking with content creation, specifically blogging and social media, can be the biggest challenge. Here are some tips for keeping things going and making your content consistently great. Reviews ‘n Tips

Other Thoughts

Spread out a bit when you can. Take a lesson from online marketing and remember that spreading out in your topic area can often be a way of bringing in audiences you might not have attracted otherwise. It’s a good idea to stay within your niche, but sometimes adding variety can have benefits. Righteous Marketing

3 Comments ▼

3 Reactions

  1. Love the post. Especially about content being king. It’s the biggest factor in driving organic search results to a website. When you are looking for new content, remember what you are already doing in other areas of your business, like media relations. You can repurpose a press release into a blog post or have a page of recent news where you link to press clippings about your company.

  2. ProBlogger and Inc.com are great resources– as well as Forbes.com

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