(Press Release – February 14, 2012) – Bolstered by strong customer growth and high-profile investors, social mobile loyalty startup, Fanminder, announced the latest version of its online offers service, Fanminder 2.0.
With Fanminder 2.0, small businesses get simple, first-of-a-kind customer marketing tools (e.g., coupons, daily specials, giveaways, sales notices) that help convert their online customers into in-store buyers. Do-it-yourself small storefront owners use Fanminder’s web-based control panel to easily design and publish offers in less than two minutes that reach their customers on the social web, online, mobile and email. Fans then view these offers on their computer, tablet or mobile phone and redeem them in the store with their phone. All redemptions are tracked in a dashboard, “closing the loop” for the business owner with virtually no effort by him or his staff.
“Fanminder’s emphasis is on simplicity and ubiquity” Says Greg Sterling, Senior Analyst Opus Research. “I’ve been impressed by how the product has evolved and its thoughtful approach to solving the challenge of social and mobile loyalty for small business.”
Fanminder analyzed thousands of offers in its database to build Version 2.0, which now includes features such as:
• Offers Gallery – Pick from 8 of the most successful, templated promotions.
• Hundreds of Bright Ideas – Choose from expertly-created headlines and content that take the guesswork out of what marketing to send.
• Themes – Skin offers with gorgeous seasonal and popular designs.
• Stunning Mobile Offers – Each offer has a dedicated mobile-perfect webpage to ensure fans have it conveniently in their pocket for in-store redemption.
“Fanminder’s new features let me push my holiday-themed offers to my Facebook Fan Page, email list, mobile phone list, and even my website,” said Steve Wright, owner of Rok Bistro, a casual dining restaurant in Sunnyvale, CA. “I’m making thousands of dollars in new business from Fanminder and wouldn’t dream of going back to my old way of doing things.”
Paul Rosenfeld, Co-Founder & CEO of Fanminder said the company is growing quickly because “we help solve one of the biggest problems business owners face when doing their own marketing – quickly designing exciting and professional-looking promotions that work to pull online customers into the store”.
The company is adding more than 1,000 small business customers per month and is used by 6,000 small businesses ranging from hip clothing boutiques to pet shops, and casual restaurants. This growth has been noticed by top small business executives in Silicon Valley who invested $1M, including Keith Rabois, COO of Square and a brain trust of six former Intuit executives including Peter Karpas, the former CMO of Intuit and current VP of Marketing at PayPal; Cary Rosenzweig, the former General Manager of Intuit Payroll Services and current CEO of IMVU; and Steve Grey, the former Director, Strategy of Intuit Merchant Services and current Executive Director of 58. The company is raising its Series A funding.
Fanminder helps small businesses convert online fans into in-store buyers. Its single, web-based control panel enables owners to easily design and publish stunning, exciting offers in less than two minutes that reach their customers on the social web, online, email and via mobile. Businesses can start for free and pay a monthly subscription as they grow. To learn more, visit www.Fanminder.com.